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MCQs

Total Questions : 204 | Page 14 of 21 pages
Question 131. A good can be categorized as tangible or
  1.    raw materials
  2.    commodities
  3.    intangible
  4.    services
 Discuss Question
Answer: Option C. -> intangible
Answer: (c).intangible
Question 132. Step which is not related to product life cycle is
  1.    growth stage
  2.    cash cow stage
  3.    maturity stage
  4.    introduction stage
 Discuss Question
Answer: Option B. -> cash cow stage
Answer: (b).cash cow stage
Question 133. Customers are offered money back if receipt and barcode are mailed to manufacturer is
  1.    price skimming
  2.    rebates
  3.    coupons
  4.    price deal
 Discuss Question
Answer: Option B. -> rebates
Answer: (b).rebates
Question 134. Good at a place which is easy for customers to access is
  1.    product
  2.    price
  3.    promotion
  4.    distribution
 Discuss Question
Answer: Option D. -> distribution
Answer: (d).distribution
Question 135. In economics and commerce, products relate to a broader class of
  1.    marketing mix
  2.    raw materials
  3.    commodities
  4.    goods
 Discuss Question
Answer: Option D. -> goods
Answer: (d).goods
Question 136. Intermediaries that buy and resell goods are
  1.    merchants
  2.    sellers
  3.    a & b
  4.    none of these
 Discuss Question
Answer: Option A. -> merchants
Answer: (a).merchants
Question 137. A short-term decline in price, like 50% off is
  1.    loyal Reward
  2.    coupons
  3.    price deal
  4.    price-pack deal
 Discuss Question
Answer: Option C. -> price deal
Answer: (c).price deal
Question 138. Seller must also deem the
  1.    product life-cycle
  2.    customer perceived value
  3.    product
  4.    product mix
 Discuss Question
Answer: Option D. -> product mix
Answer: (d).product mix
Question 139. Ways are categorized by number of intermediaries among manufacturer and
  1.    employees
  2.    consumer
  3.    producer
  4.    employers
 Discuss Question
Answer: Option B. -> consumer
Answer: (b).consumer
Question 140. In positioning statement, the first thing that must be stated is
  1.    target segment
  2.    market segmentation
  3.    differentiation
  4.    positioning
 Discuss Question
Answer: Option A. -> target segment
Answer: (a).target segment

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