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MCQs

Total Questions : 204 | Page 15 of 21 pages
Question 141. The traits that can help defining someone's personality includes
  1.    self-confidence and dominance
  2.    defensiveness and adaptability
  3.    scalability and autonomy
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 142. The variables such as market and product variability plays a role in designing of
  1.    positioning strategy
  2.    targeting strategy
  3.    differentiation
  4.    market segmentation
 Discuss Question
Answer: Option B. -> targeting strategy
Answer: (b).targeting strategy
Question 143. Because of experience, the changes in individual behavior is referred as
  1.    learning
  2.    change in personality
  3.    change in brand image
  4.    none of above
 Discuss Question
Answer: Option A. -> learning
Answer: (a).learning
Question 144. The subcultures includes
  1.    nationalities
  2.    racial groups
  3.    geographic regions
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 145. The factors influence innovation's rate of adoption are
  1.    relative advantage
  2.    divisibility
  3.    communicability
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 146. The company marketing mix that target market segments very broadly is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option A. -> mass marketing
Answer: (a).mass marketing
Question 147. The group which adopts innovation only after it becomes a tradition is classified as
  1.    late majority
  2.    early majority
  3.    laggard
  4.    early adopter
 Discuss Question
Answer: Option C. -> laggard
Answer: (c).laggard
Question 148. The segmentation based on climate basis is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option A. -> geographic segmentation
Answer: (a).geographic segmentation
Question 149. According to brand personality traits, the 'sincerity' is concluded as brand being
  1.    outdoorsy and tough
  2.    daring and imaginative
  3.    cheerful and wholesome
  4.    charming and upper class
 Discuss Question
Answer: Option C. -> cheerful and wholesome
Answer: (c).cheerful and wholesome
Question 150. The 'limited fit' between customer needs and company's product is shown by
  1.    Barnacles
  2.    Butterflies
  3.    True friends
  4.    Strangers
 Discuss Question
Answer: Option A. -> Barnacles
Answer: (a).Barnacles

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