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MCQs

Total Questions : 204 | Page 16 of 21 pages
Question 151. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as
  1.    rational style
  2.    persuasive style
  3.    creative style
  4.    execution style
 Discuss Question
Answer: Option D. -> execution style
Answer: (d).execution style
Question 152. The type of market offerings that customers buy without committing any buying efforts are called
  1.    specialty products
  2.    local goods
  3.    convenience products
  4.    industrial products
 Discuss Question
Answer: Option C. -> convenience products
Answer: (c).convenience products
Question 153. Major environmental forces are
  1.    Suppliers & consumers
  2.    Company & competitors
  3.    Marketing intermediaries
  4.    None of the above
 Discuss Question
Answer: Option A. -> Suppliers & consumers
Answer: (a).Suppliers & consumers
Question 154. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called
  1.    advertising agency
  2.    managing agency
  3.    research agency
  4.    rational agency
 Discuss Question
Answer: Option A. -> advertising agency
Answer: (a).advertising agency
Question 155. The product or service that can satisfy a need or want is called
  1.    market offering
  2.    marketing mix
  3.    market segmentation
  4.    target market
 Discuss Question
Answer: Option A. -> market offering
Answer: (a).market offering
Question 156. Marketing myopia is to pay attention to
  1.    Product offered by company
  2.    Benefits produced by products
  3.    Experiences associated with products
  4.    None of above
 Discuss Question
Answer: Option A. -> Product offered by company
Answer: (a).Product offered by company
Question 157. The products and services consumers shop frequently are classified as
  1.    convenience products
  2.    shopping products
  3.    customer value
  4.    branding
 Discuss Question
Answer: Option A. -> convenience products
Answer: (a).convenience products
Question 158. The low price sensitivity for buying the specific brand is called
  1.    sought products
  2.    unsought products
  3.    industrial products
  4.    specialty products
 Discuss Question
Answer: Option D. -> specialty products
Answer: (d).specialty products
Question 159. The office equipment such as computers and fax machines are best examples of
  1.    industrial accessory equipment
  2.    industrial office equipment
  3.    fixed equipment
  4.    installation
 Discuss Question
Answer: Option A. -> industrial accessory equipment
Answer: (a).industrial accessory equipment
Question 160. The random samples are drawn from mutually exclusive groups in
  1.    stratified random sample
  2.    cluster sample
  3.    simple random sample
  4.    convenience sample
 Discuss Question
Answer: Option A. -> stratified random sample
Answer: (a).stratified random sample

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