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MCQs

Total Questions : 204 | Page 13 of 21 pages
Question 121. The new users are searched in the groups which do not take into considerations, the
  1.    new-market strategy
  2.    penetration strategy
  3.    geographical expansion strategy
  4.    primal expansion strategy
 Discuss Question
Answer: Option D. -> primal expansion strategy
Answer: (d).primal expansion strategy
Question 122. In frontal attack, only that company wins, who have
  1.    more resources
  2.    less resources
  3.    strategic fir
  4.    bypass fit
 Discuss Question
Answer: Option A. -> more resources
Answer: (a).more resources
Question 123. The marketer who discovers the customer solutions which they do not offer is considered as
  1.    responsive marketers
  2.    anticipative marketers
  3.    creative marketers
  4.    market driven marketers
 Discuss Question
Answer: Option C. -> creative marketers
Answer: (c).creative marketers
Question 124. The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as
  1.    bypass attack
  2.    guerilla attack
  3.    flank attack
  4.    frontal attack
 Discuss Question
Answer: Option C. -> flank attack
Answer: (c).flank attack
Question 125. The marketer who is creative and proactive in marketing strategy is classified as
  1.    creative marketers
  2.    market driven marketers
  3.    responsive marketers
  4.    anticipative marketers
 Discuss Question
Answer: Option B. -> market driven marketers
Answer: (b).market driven marketers
Question 126. The marketing response comes into action before a change takes place is classified as
  1.    responsive anticipation
  2.    creative anticipation
  3.    geographical anticipation
  4.    selective anticipation
 Discuss Question
Answer: Option A. -> responsive anticipation
Answer: (a).responsive anticipation
Question 127. The marketing strategy in which the firm focuses on unrelated industries is classified as
  1.    market broadening
  2.    market diversification
  3.    market defense
  4.    market stretching
 Discuss Question
Answer: Option C. -> market defense
Answer: (c).market defense
Question 128. The small, conventional and unconventional marketing attacks are classified as
  1.    geographic attack
  2.    encirclement attack
  3.    flank attack
  4.    guerilla attack
 Discuss Question
Answer: Option D. -> guerilla attack
Answer: (d).guerilla attack
Question 129. Promotion aims are
  1.    to present information to consumers as well as others
  2.    to increase demand
  3.    to differentiate a product
  4.    all of options
 Discuss Question
Answer: Option D. -> all of options
Answer: (d).all of options
Question 130. Push money also known as
  1.    spiffs
  2.    promotion
  3.    commodities
  4.    all of options
 Discuss Question
Answer: Option A. -> spiffs
Answer: (a).spiffs

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