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MCQs

Total Questions : 315 | Page 10 of 32 pages
Question 91. Choice of a commodities sales and proceeds over its lifetime is known
  1.    the product life cycle
  2.    the sales chart
  3.    the dynamic growth curve
  4.    the adoption cycle
 Discuss Question
Answer: Option A. -> the product life cycle
Answer: (a).the product life cycle
Question 92. A official approach to this consumer-focused marketing is identified as
  1.    product
  2.    information
  3.    access
  4.    SIVA
 Discuss Question
Answer: Option D. -> SIVA
Answer: (d).SIVA
Question 93. To raise demand is purpose of
  1.    location
  2.    segmentation
  3.    services
  4.    promotion
 Discuss Question
Answer: Option D. -> promotion
Answer: (d).promotion
Question 94. Worth of how marketers go to marketplace with aim of optimizing their expenditure to attain product results for together short-term and long-term is
  1.    marketing mix
  2.    marketing ROI
  3.    marketing effectiveness
  4.    marketing decision
 Discuss Question
Answer: Option C. -> marketing effectiveness
Answer: (c).marketing effectiveness
Question 95. Primary item to decide is
  1.    services marketing
  2.    segmentation
  3.    location
  4.    all of above
 Discuss Question
Answer: Option B. -> segmentation
Answer: (b).segmentation
Question 96. The SBU's in 'Stars' category requires
  1.    Heavy investment
  2.    Less investments
  3.    More marketing
  4.    Both a and c
 Discuss Question
Answer: Option A. -> Heavy investment
Answer: (a).Heavy investment
Question 97. The situation in which company is making more sales with its existing product is classified as
  1.    Market development
  2.    Market penetration
  3.    Product development
  4.    Diversification
 Discuss Question
Answer: Option B. -> Market penetration
Answer: (b).Market penetration
Question 98. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as
  1.    target costing
  2.    marginal costing
  3.    learning curve costing
  4.    demand based costing
 Discuss Question
Answer: Option A. -> target costing
Answer: (a).target costing
Question 99. The loss in sales because of poor quality raw materials have been used in production is concluded in company?s
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option C. -> Opportunities
Answer: (c).Opportunities
Question 100. Permanent and ordered division in society on basis of values and interests is called
  1.    social class
  2.    culture
  3.    subculture
  4.    Both b and c
 Discuss Question
Answer: Option A. -> social class
Answer: (a).social class

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