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MCQs

Total Questions : 315 | Page 9 of 32 pages
Question 81. The basic competitive strategies includes
  1.    cost leadership
  2.    focusing strategy
  3.    differentiation
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 82. The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option C. -> psychographic segmentation
Answer: (c).psychographic segmentation
Question 83. In external environment, the favorable factors and trends are classified as
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option C. -> Opportunities
Answer: (c).Opportunities
Question 84. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as
  1.    vertical conflict
  2.    horizontal conflict
  3.    steep conflict
  4.    slope conflict
 Discuss Question
Answer: Option A. -> vertical conflict
Answer: (a).vertical conflict
Question 85. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as
  1.    manufacturer-wholesaler franchise system
  2.    manufacturer-retailer franchise system
  3.    manufacturer franchise system
  4.    none of above
 Discuss Question
Answer: Option B. -> manufacturer-retailer franchise system
Answer: (b).manufacturer-retailer franchise system
Question 86. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as
  1.    reference groups
  2.    affecting groups
  3.    marketing groups
  4.    retailer groups
 Discuss Question
Answer: Option A. -> reference groups
Answer: (a).reference groups
Question 87. Price augments of product impact sales
  1.    positively
  2.    natural
  3.    a & b
  4.    negatively
 Discuss Question
Answer: Option D. -> negatively
Answer: (d).negatively
Question 88. Idea of advertising efficiency initial come to prominence in the
  1.    1991
  2.    1990
  3.    1997
  4.    1995
 Discuss Question
Answer: Option B. -> 1990
Answer: (b).1990
Question 89. Push cash also recognized as
  1.    sampling
  2.    point-of-purchase displays
  3.    spiffs
  4.    glorifier
 Discuss Question
Answer: Option C. -> spiffs
Answer: (c).spiffs
Question 90. Incremental trades are parts of
  1.    marketing-mix models
  2.    base and incremental volume model
  3.    base Sales
  4.    all of above
 Discuss Question
Answer: Option A. -> marketing-mix models
Answer: (a).marketing-mix models

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