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MCQs

Total Questions : 315 | Page 8 of 32 pages
Question 71. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as
  1.    expectancy value model
  2.    belief based model
  3.    need based model
  4.    want based model
 Discuss Question
Answer: Option A. -> expectancy value model
Answer: (a).expectancy value model
Question 72. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as
  1.    personality
  2.    self-goals
  3.    self-values
  4.    self-motivation
 Discuss Question
Answer: Option A. -> personality
Answer: (a).personality
Question 73. The use of mental shortcuts or use of thumb rules in buying products are classified as
  1.    heuristics
  2.    realistic
  3.    realistic
  4.    social heuristic
 Discuss Question
Answer: Option A. -> heuristics
Answer: (a).heuristics
Question 74. A person's pattern of living and as expressed in activities and opinions is best classified as
  1.    role
  2.    status
  3.    lifestyle
  4.    personality
 Discuss Question
Answer: Option C. -> lifestyle
Answer: (c).lifestyle
Question 75. The function of closeness between product's performance and product expectation is classified as
  1.    satisfaction
  2.    dissatisfaction
  3.    high performance
  4.    bad performance
 Discuss Question
Answer: Option A. -> satisfaction
Answer: (a).satisfaction
Question 76. The more intense the product's positivism, the customer is closer to us, then the customer can adjust
  1.    our product purchase intention
  2.    other product purchase intention
  3.    our product perception
  4.    other product perception
 Discuss Question
Answer: Option A. -> our product purchase intention
Answer: (a).our product purchase intention
Question 77. The two-factor theory is proposed by
  1.    Frederick Herzberg
  2.    Abraham Maslow
  3.    Sigmund Freud
  4.    John Dale
 Discuss Question
Answer: Option A. -> Frederick Herzberg
Answer: (a).Frederick Herzberg
Question 78. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of
  1.    rational
  2.    motivation
  3.    biogenic factors
  4.    self-concept
 Discuss Question
Answer: Option B. -> motivation
Answer: (b).motivation
Question 79. The information which is collected from sales dealers, sales displays and advertising is classified as
  1.    personal sources
  2.    commercial sources
  3.    public sources
  4.    experimental sources
 Discuss Question
Answer: Option B. -> commercial sources
Answer: (b).commercial sources
Question 80. The persuasion of goal with less or more vigor objectives is classified as
  1.    motivation
  2.    intensity
  3.    demonization
  4.    psychogenic factors
 Discuss Question
Answer: Option B. -> intensity
Answer: (b).intensity

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