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MCQs

Total Questions : 315 | Page 32 of 32 pages
Question 311. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as
  1.    marketing channel design
  2.    intermediary channel design
  3.    horizontal channel design
  4.    vertical channel design
 Discuss Question
Answer: Option A. -> marketing channel design
Answer: (a).marketing channel design
Question 312. According to competitive positions, the main focus of market challenger strategy is to
  1.    expand market share
  2.    follow at a distance
  3.    multiple niching
  4.    full frontal attack
 Discuss Question
Answer: Option D. -> full frontal attack
Answer: (d).full frontal attack
Question 313. If the company provides products or services less than its cost then the company will
  1.    get more loss
  2.    get more profits
  3.    get more discounts
  4.    Both a and b
 Discuss Question
Answer: Option B. -> get more profits
Answer: (b).get more profits
Question 314. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as
  1.    market centered company
  2.    competitor centered company
  3.    customer centered company
  4.    profit centered company
 Discuss Question
Answer: Option A. -> market centered company
Answer: (a).market centered company
Question 315. The market offering that is essentially intangible is called
  1.    services
  2.    products
  3.    commodity
  4.    competitive edge
 Discuss Question
Answer: Option A. -> services
Answer: (a).services

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