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MCQs

Total Questions : 315 | Page 31 of 32 pages
Question 301. Technical root for targeting results is
  1.    optimization
  2.    segmentation
  3.    accountability
  4.    targeting
 Discuss Question
Answer: Option A. -> optimization
Answer: (a).optimization
Question 302. Sales advertising targeted at customers are called
  1.    trade sales promotions
  2.    sales
  3.    consumer sales promotions
  4.    all of above
 Discuss Question
Answer: Option C. -> consumer sales promotions
Answer: (c).consumer sales promotions
Question 303. Raising consumer awareness of a commodities or product, produces sales, and makes brand reliability is
  1.    promotion
  2.    location
  3.    product
  4.    decision
 Discuss Question
Answer: Option A. -> promotion
Answer: (a).promotion
Question 304. An approach to advertising which chooses an suitable period and place for delivery of a advertising message is
  1.    services marketing
  2.    right-time marketing
  3.    guerrilla marketing
  4.    demand chain
 Discuss Question
Answer: Option B. -> right-time marketing
Answer: (b).right-time marketing
Question 305. A product which uses name of vendor or store where it
  1.    Co-brand
  2.    manufacturer brand
  3.    private brand
  4.    multi brand
 Discuss Question
Answer: Option C. -> private brand
Answer: (c).private brand
Question 306. The market segmentation based on customers seeking brands that deliver benefits is example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    benefit segmentation
 Discuss Question
Answer: Option D. -> benefit segmentation
Answer: (d).benefit segmentation
Question 307. The strategies in which position of company on the best possible strategic advantage against competitors are classified as
  1.    premium marketing strategies
  2.    corporate marketing strategies
  3.    branding marketing strategies
  4.    competitive marketing strategies
 Discuss Question
Answer: Option D. -> competitive marketing strategies
Answer: (d).competitive marketing strategies
Question 308. According to four Ps of marketing, the inventory and logistics services are classified as
  1.    Place
  2.    Product
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option A. -> Place
Answer: (a).Place
Question 309. In the four Ps of marketing mix, the brand name can be classified as
  1.    Place
  2.    Product
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option A. -> Place
Answer: (a).Place
Question 310. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as
  1.    market challenger
  2.    market leader
  3.    market follower
  4.    market niche
 Discuss Question
Answer: Option C. -> market follower
Answer: (c).market follower

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