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MCQs

Total Questions : 315 | Page 11 of 32 pages
Question 101. According to marketing four Ps, the credit terms can be classified as
  1.    Place
  2.    Product
  3.    Price
  4.    Promotion
 Discuss Question
Answer: Option C. -> Price
Answer: (c).Price
Question 102. In measuring consumer's major AIO dimensions, the 'activities' includes
  1.    social events
  2.    social issues
  3.    recreation
  4.    Both a and b
 Discuss Question
Answer: Option A. -> social events
Answer: (a).social events
Question 103. From the buyer's point of view, the product is considered as
  1.    Customers cost
  2.    Customer solution
  3.    Convenient availability
  4.    Communication
 Discuss Question
Answer: Option A. -> Customers cost
Answer: (a).Customers cost
Question 104. Considering the strategic planning, the 'Organizations purpose' statement is known as
  1.    Vision statement
  2.    Mission statement
  3.    Value proposition
  4.    Both a and b
 Discuss Question
Answer: Option B. -> Mission statement
Answer: (b).Mission statement
Question 105. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as
  1.    deficient products
  2.    pleasing products
  3.    salutary products
  4.    desirable products
 Discuss Question
Answer: Option A. -> deficient products
Answer: (a).deficient products
Question 106. The second step of value based pricing is to
  1.    determine incurred costs
  2.    design product
  3.    assess needs of customer
  4.    set target price
 Discuss Question
Answer: Option D. -> set target price
Answer: (d).set target price
Question 107. In marketing analysis, the result evaluation of marketing activities is part of
  1.    Analysis
  2.    Planning
  3.    Implementation
  4.    Control
 Discuss Question
Answer: Option D. -> Control
Answer: (d).Control
Question 108. The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as
  1.    cost based pricing
  2.    differentiated pricing
  3.    competitive pricing
  4.    value added pricing
 Discuss Question
Answer: Option A. -> cost based pricing
Answer: (a).cost based pricing
Question 109. The adopter group 'early adopters' is classified as
  1.    deliberate
  2.    guided by respect
  3.    skeptical
  4.    tradition bound
 Discuss Question
Answer: Option B. -> guided by respect
Answer: (b).guided by respect
Question 110. The delivery and credit services are part of
  1.    marketing strategy
  2.    augmented product
  3.    non-augmented product
  4.    positioning strategy
 Discuss Question
Answer: Option B. -> augmented product
Answer: (b).augmented product

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