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MCQs

Total Questions : 234 | Page 9 of 24 pages
Question 81. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as
  1.    sample
  2.    coupon
  3.    premium
  4.    cash refunds
 Discuss Question
Answer: Option C. -> premium
Answer: (c).premium
Question 82. The positive situational factors and internal capabilities is part of company's
  1.    Strengths
  2.    Weaknesses
  3.    Opportunities
  4.    Threats
 Discuss Question
Answer: Option A. -> Strengths
Answer: (a).Strengths
Question 83. The 'psychological factors' that affect consumer's buying behaviors includes
  1.    motivation
  2.    perception
  3.    beliefs and attitudes
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 84. In the social class classification, the business professionals without any unusual wealth includes
  1.    upper middles
  2.    working class
  3.    lower uppers
  4.    upper uppers
 Discuss Question
Answer: Option A. -> upper middles
Answer: (a).upper middles
Question 85. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as
  1.    selective attention
  2.    selective distortion
  3.    selective retention
  4.    all of above
 Discuss Question
Answer: Option A. -> selective attention
Answer: (a).selective attention
Question 86. The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option C. -> psychographic segmentation
Answer: (c).psychographic segmentation
Question 87. The marketers can build up demand of a particular product by
  1.    associating with strong motives
  2.    using motivating cues
  3.    positive reinforcement
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 88. The remembrance of good points that are related to choose a brand as compared to competing brands is called
  1.    selective attention
  2.    selective distortion
  3.    selective retention
  4.    Both a and b
 Discuss Question
Answer: Option C. -> selective retention
Answer: (c).selective retention
Question 89. The adopter group 'late majority' is classified as
  1.    deliberate
  2.    guided by respect
  3.    skeptical
  4.    tradition bound
 Discuss Question
Answer: Option C. -> skeptical
Answer: (c).skeptical
Question 90. In the personal selling process, the step which consists of identifying potential customers is classified as
  1.    presenting quota
  2.    demonstrating quota
  3.    prospecting
  4.    qualifying
 Discuss Question
Answer: Option C. -> prospecting
Answer: (c).prospecting

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