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MCQs

Total Questions : 234 | Page 10 of 24 pages
Question 91. The kind of information consumer obtains from advertising campaigns and sales people is classified as
  1.    personal sources
  2.    commercial sources
  3.    experiential sources
  4.    all of above
 Discuss Question
Answer: Option B. -> commercial sources
Answer: (b).commercial sources
Question 92. The Jeep can associated with brand personality trait known as
  1.    ruggedness
  2.    competence
  3.    sophistication
  4.    excitement
 Discuss Question
Answer: Option A. -> ruggedness
Answer: (a).ruggedness
Question 93. A descriptive thought about something held by a person is classified as
  1.    learning
  2.    attitudes
  3.    beliefs
  4.    perception
 Discuss Question
Answer: Option C. -> beliefs
Answer: (c).beliefs
Question 94. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
  1.    sales promotion
  2.    offline promotion
  3.    direct channeling
  4.    direct marketing
 Discuss Question
Answer: Option D. -> direct marketing
Answer: (d).direct marketing
Question 95. According to SWOT analysis, the analysis of Opportunities & Threats is part of
  1.    Internal environment
  2.    External environment
  3.    Both a and b
  4.    None of the above
 Discuss Question
Answer: Option B. -> External environment
Answer: (b).External environment
Question 96. According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in
  1.    physiological needs
  2.    social needs
  3.    self-actualization needs
  4.    esteem needs
 Discuss Question
Answer: Option C. -> self-actualization needs
Answer: (c).self-actualization needs
Question 97. The type of discount made to those buyers who use to buy the products or services that are out of season is classified as
  1.    cash discount
  2.    seasonal discount
  3.    functional discount
  4.    quantity discount
 Discuss Question
Answer: Option B. -> seasonal discount
Answer: (b).seasonal discount
Question 98. The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
  1.    event promotion
  2.    off deal promotion
  3.    trade promotions
  4.    business promotions
 Discuss Question
Answer: Option D. -> business promotions
Answer: (d).business promotions
Question 99. The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as
  1.    event marketing
  2.    sponsored marketing
  3.    branding
  4.    premium marketing
 Discuss Question
Answer: Option A. -> event marketing
Answer: (a).event marketing
Question 100. The price discrimination in which the seller charges different prices for different classes for buyers is classified as
  1.    fourth-degree discrimination
  2.    second-degree price discrimination
  3.    first-degree price discrimination
  4.    third-degree discrimination
 Discuss Question
Answer: Option D. -> third-degree discrimination
Answer: (d).third-degree discrimination

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