MCQs
Total Questions : 485
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Answer: Option C. -> Voice of the customer
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.
Answer: Option A. -> Brand elements
The intangibility of services has implications for the choice of brand elements. There are various Brand Elements which build the brand and creates its identity.
The intangibility of services has implications for the choice of brand elements. There are various Brand Elements which build the brand and creates its identity.
Answer: Option C. -> Primary
The services a customer expects are called the primary service package. This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.
The services a customer expects are called the primary service package. This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.
Answer: Option E. -> Perceived
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.
Answer: Option C. -> Variability
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.
Answer: Option B. -> FALSE
Merchant does not wholesalers sell goods and services directly to final consumers for their personal, non business use. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
Merchant does not wholesalers sell goods and services directly to final consumers for their personal, non business use. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
Answer: Option A. -> TRUE
The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.
The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.
Answer: Option A. -> TRUE
Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals.
Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals.
Answer: Option A. -> TRUE
A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
Answer: Option A. -> TRUE
A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.” Services are usually intangible and time-based, and occur multiple times over the course of a relationship such as a house cleaning services, or a consulting services.
A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.” Services are usually intangible and time-based, and occur multiple times over the course of a relationship such as a house cleaning services, or a consulting services.
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