Answer: Option B. -> Convenience
Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.

Answer: Option B. -> Convenience
While considering the place for a product Convenience is important for customer. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort. Convenience goods, such as newspapers and candy, are different than specialty goods, such as cars, which are more expensive and often carry a greater opportunity cost for the consumer.

Answer: Option A. -> Course books
All of the following are the examples of unsought goods EXCEPT Course books. se books. A course book is a textbook that students and teachers use as the basis of a course.

Answer: Option D. -> Revenue
Price is the only element in the marketing mix that produces revenue. Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company's cost).

Answer: Option C. -> Customers
Market –oriented firms focus on Customers. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. Rather than trying to get your customers to like or become aware of the benefits of your products or services, with the marketing orientation approach you tailor them to meet the demands of customers.

Answer: Option D. -> Stimulus-response Model
This is stimulus-response model of the buyer behaviour. It shows stimuli as input and buyer response as output with the process of decision-making in the middle which depends on the buyer's characteristics.

Answer: Option B. -> Belief
The mental act, condition or habit of placing trust or confidence in another shows Belief. A Belief is a descriptive thought that a person holds about something.

Answer: Option C. -> Core benefit
Core Benefit Proposition tells about what a consumer would perceive as the benefit in purchasing a new product compared to that in buying a competitor's product.

Answer: Option C. -> Business markets
Buying goods and services for further processing or for use in the production process refers to Business markets. Marketplaces where organizations purchase raw materials, natural resources and components of other products for their resale or for use in manufacturing another product. Business markets are generally made up of businesses which buy products and raw materials for their own operation.

Answer: Option A. -> Customer perceived value
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to Customer perceived value.