MCQs
Total Questions : 485
| Page 49 of 49 pages
Answer: Option D. -> Service quality
Service quality is an attitude formed by a long-term, overall evaluation of a firm's performance. Service quality generally refers to a customer's comparison of service expectations as it relates to a company's performance.
Service quality is an attitude formed by a long-term, overall evaluation of a firm's performance. Service quality generally refers to a customer's comparison of service expectations as it relates to a company's performance.
Answer: Option D. -> SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services
SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services. Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ=P-E.
SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services. Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ=P-E.
Answer: Option D. -> Revenue management
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as Revenue management. Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results.
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as Revenue management. Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results.
Answer: Option B. -> 3
In commerce there are three types of price discrimination that exist. The exact price discrimination method that is used depends on the factors within the particular market.
First degree price discrimination: the monopoly seller of a good or service must know the absolute maximum price that every consumer is willing to pay and can charge each customer that exact amount. This allows the seller to obtain the highest revenue possible.
Second degree price discrimination: the price of a good or service varies according to the quantity demanded. Larger quantities are available at a lower price (higher discounts are given to consumers who buy a good in bulk quantities).
Third degree price discrimination: the price varies according to consumer attributes such as age, sex, location, and economic status.
In commerce there are three types of price discrimination that exist. The exact price discrimination method that is used depends on the factors within the particular market.
First degree price discrimination: the monopoly seller of a good or service must know the absolute maximum price that every consumer is willing to pay and can charge each customer that exact amount. This allows the seller to obtain the highest revenue possible.
Second degree price discrimination: the price of a good or service varies according to the quantity demanded. Larger quantities are available at a lower price (higher discounts are given to consumers who buy a good in bulk quantities).
Third degree price discrimination: the price varies according to consumer attributes such as age, sex, location, and economic status.
Answer: Option B. -> employee satisfaction
Employee satisfaction is not one the five dimensions that is measured by the SERVQUAL SCALE. Employee satisfaction or job satisfaction is, quite simply, how content or satisfied employees are with their jobs. Employee satisfaction is typically measured using an employee satisfaction survey.
Employee satisfaction is not one the five dimensions that is measured by the SERVQUAL SCALE. Employee satisfaction or job satisfaction is, quite simply, how content or satisfied employees are with their jobs. Employee satisfaction is typically measured using an employee satisfaction survey.