Top firms audit service performance by collecting _________ measurements to prob

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Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.

Options:

A . Customer satisfier

B . Customer complaint

C . Voice of the customer

D . Psychological

Answer: Option C
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.

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