MCQs
Total Questions : 485
| Page 43 of 49 pages
Answer: Option A. -> TRUE
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.
Answer: Option B. -> FALSE
The materials and ingredients used in producing the product are obtained from other companies who are referred to as manufacturer.
The materials and ingredients used in producing the product are obtained from other companies who are referred to as manufacturer.
Answer: Option A. -> TRUE
Resellers may actually take ownership of the product and participate in the marketing, including the advertising. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.
Resellers may actually take ownership of the product and participate in the marketing, including the advertising. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.
Answer: Option A. -> TRUE
The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. A major purpose of the marketing plan is to set the company on a specific course in marketing. Goals of marketing generally align with broader company objectives.
The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. A major purpose of the marketing plan is to set the company on a specific course in marketing. Goals of marketing generally align with broader company objectives.
Answer: Option A. -> TRUE
The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.
The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.
Answer: Option C. -> Evaluation of alternatives
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during evaluation of alternatives stage of the final consumer’s decision process. An Evaluation of Alternatives is the stage of the buyer decision process in where a consumer uses the information gathered in the Information Search to evaluate alternative brands in the product category.
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during evaluation of alternatives stage of the final consumer’s decision process. An Evaluation of Alternatives is the stage of the buyer decision process in where a consumer uses the information gathered in the Information Search to evaluate alternative brands in the product category.
Answer: Option B. -> Exchange
The act of trading a desired product or service to receive something of value in return is known as Exchange key concept in marketing. Marketing involve exchange of a product between a saller and a buyer usually based on money. But modern marketing is not merely an exchange operation.
The act of trading a desired product or service to receive something of value in return is known as Exchange key concept in marketing. Marketing involve exchange of a product between a saller and a buyer usually based on money. But modern marketing is not merely an exchange operation.
Answer: Option C. -> Target market
Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.
Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.
Answer: Option C. -> Product
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
Answer: Option A. -> Core product
The most basic level of a product is called the core product. This will benefit the product positioning within a market and effect the possible competition.
The most basic level of a product is called the core product. This will benefit the product positioning within a market and effect the possible competition.
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