Answer: Option B. -> Long-term; customers and suppliers
In relationship marketing firms focus on Long-term relationships with customers. Relationship marketing is about forming long-term relationships with customers.

Answer: Option A. -> Advertising
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of advertising in the promotional mix. The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.

Answer: Option D. -> Societal marketing
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the Societal marketing period. Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customer's to maintain and improve both the customers and society's well being better than the competitors.

Answer: Option B. -> Sales promotion
A consumer contest is an example of Sales promotion. Sales promotion is the process of persuading a potential customer to buy the product.

Answer: Option C. -> Communication
The basic role of promotion is Communication. Promotion is all about communication because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products.

Answer: Option B. -> Want
Need becomes want when they are directed towards a specific object. Human wants are desires for specific satisfaction of deeper needs that means the needs become wants when they are directed to specific object that might satisfy the need.

Answer: Option B. -> Convenience
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as Convenience products. Convenience products refer to those types of consumer products and services that consumers buy more frequently with minimum buying efforts and comparisons.

Answer: Option A. -> Price Decisions
The skimming, penetration, bargaining and bundling are decided in the price decisions of the Marketing Mix strategy. Pricing decisions are basically decided on the basis of Cost of the product.

Answer: Option C. -> Augmented
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.

Answer: Option B. -> Label
The Label identifies the product or brand. The brand name is the central focus on the label for identifying a product. Nevertheless, such elements as the logos, brand marks, color schemes, designs, and graphics may also serve to identify a specific brand.