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Question
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Options:
A .  Specialty
B .  Convenience
C .  Unsought
D .  Augmented
Answer: Option B
Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.

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