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MCQs

Total Questions : 262 | Page 24 of 27 pages
Question 231. The approving of orders, shipping of goods on time and payment of collection is the part of
  1.    the fulfill management process
  2.    customer acquisition process
  3.    customer relationship management
  4.    corporate goals
 Discuss Question
Answer: Option A. -> the fulfill management process
Answer: (a).the fulfill management process
Question 232. The 'market-development strategy' is used to gain market share
  1.    current products in new market
  2.    new products for new markets
  3.    new products in new market
  4.    current product in current market
 Discuss Question
Answer: Option A. -> current products in new market
Answer: (a).current products in new market
Question 233. All the activities that define the target markets and potential customer's is the part of
  1.    customer relationship management
  2.    the strategic management process
  3.    customer acquisition process
  4.    the new-offering process
 Discuss Question
Answer: Option C. -> customer acquisition process
Answer: (c).customer acquisition process
Question 234. The 'operations, sales and services' are the part of firm's value chain
  1.    marketing activities
  2.    financial activities
  3.    raw materials
  4.    primary activities
 Discuss Question
Answer: Option D. -> primary activities
Answer: (d).primary activities
Question 235. The organizational levels in a Company are
  1.    Two
  2.    Three
  3.    Four
  4.    Five
 Discuss Question
Answer: Option C. -> Four
Answer: (c).Four
Question 236. The 'chain of value' identifies
  1.    Four primary activities
  2.    Five primary activities
  3.    Six primary activities
  4.    Seven primary activities
 Discuss Question
Answer: Option B. -> Five primary activities
Answer: (b).Five primary activities
Question 237. The 'core competency' does not consider
  1.    source of competitive advantage
  2.    perceived benefits
  3.    variety of markets
  4.    easy imitation
 Discuss Question
Answer: Option D. -> easy imitation
Answer: (d).easy imitation
Question 238. According to VALS framework, the consumer's dimension groups having high resources do not include
  1.    innovators
  2.    thinkers
  3.    achievers
  4.    strivers
 Discuss Question
Answer: Option D. -> strivers
Answer: (d).strivers
Question 239. The 'market-penetration strategy' is used to gain market share in
  1.    current product in current market
  2.    current products in new market
  3.    new products for new markets
  4.    new products in new market
 Discuss Question
Answer: Option A. -> current product in current market
Answer: (a).current product in current market
Question 240. The young and impulsive people who seek excitement and variety can be the best
  1.    innovators
  2.    non-innovators
  3.    experiences
  4.    non-achievers
 Discuss Question
Answer: Option C. -> experiences
Answer: (c).experiences

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