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MCQs

Total Questions : 262 | Page 25 of 27 pages
Question 241. The value creation process and value delivery sequence can be divided into
  1.    Three phases
  2.    Four phases
  3.    Five phases
  4.    Six phases
 Discuss Question
Answer: Option A. -> Three phases
Answer: (a).Three phases
Question 242. The rental car services and hotels sometime offer mutual discount is an example of
  1.    pricing collaborations
  2.    transport alliances
  3.    room service alliances
  4.    special discounts
 Discuss Question
Answer: Option A. -> pricing collaborations
Answer: (a).pricing collaborations
Question 243. The group of people who are self-sufficient and down-to-earth are considered as
  1.    non-makers
  2.    non-destroyers
  3.    makers
  4.    destroyers
 Discuss Question
Answer: Option C. -> makers
Answer: (c).makers
Question 244. The passive people who are very concerned about their favorite brands are considered as
  1.    survivors
  2.    non-survivors
  3.    destroyers
  4.    makers
 Discuss Question
Answer: Option A. -> survivors
Answer: (a).survivors
Question 245. The process of creating 'Value Proposition' is considered as
  1.    segment profitability
  2.    segment positioning
  3.    acid test segments
  4.    marketing mix
 Discuss Question
Answer: Option B. -> segment positioning
Answer: (b).segment positioning
Question 246. The Company is able to respond customers by customizing market offering on one to one basis is classified as
  1.    mass customization
  2.    individual empowerment
  3.    super segments
  4.    customaries
 Discuss Question
Answer: Option C. -> super segments
Answer: (c).super segments
Question 247. The potential and attractive target market are classified as
  1.    traditionalist
  2.    savvy shoppers
  3.    overwhelmed
  4.    non-enthusiast
 Discuss Question
Answer: Option C. -> overwhelmed
Answer: (c).overwhelmed
Question 248. The adopter group 'laggards' are
  1.    deliberate
  2.    guided by respect
  3.    skeptical
  4.    tradition bound
 Discuss Question
Answer: Option D. -> tradition bound
Answer: (d).tradition bound
Question 249. The social class group which earns through exceptional ability is best classified as
  1.    upper middles
  2.    working class
  3.    lower uppers
  4.    upper uppers
 Discuss Question
Answer: Option C. -> lower uppers
Answer: (c).lower uppers
Question 250. The 'undifferentiated marketing' is also called as
  1.    mass marketing
  2.    segmented marketing
  3.    concentrated marketing
  4.    micromarketing
 Discuss Question
Answer: Option A. -> mass marketing
Answer: (a).mass marketing

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