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MCQs

Total Questions : 262 | Page 2 of 27 pages
Question 11. The tendency to which experiences of potential customers fits with the innovation is called
  1.    relative advantage
  2.    divisibility
  3.    communicability
  4.    compatibility
 Discuss Question
Answer: Option D. -> compatibility
Answer: (d).compatibility
Question 12. A company's microenvironment, the 'general publics' consists of
  1.    minority groups
  2.    stockholders
  3.    Community organizations
  4.    public image
 Discuss Question
Answer: Option D. -> public image
Answer: (d).public image
Question 13. The mental process in which customer ends up as buyer of a new product is called
  1.    adoption process
  2.    cognitive dissonance
  3.    pre purchase behavior
  4.    post-purchase behavior
 Discuss Question
Answer: Option A. -> adoption process
Answer: (a).adoption process
Question 14. In 'adoption process for new products', the customer seek information in the
  1.    awareness stage
  2.    interest stage
  3.    evaluation and trial stage
  4.    all of above
 Discuss Question
Answer: Option B. -> interest stage
Answer: (b).interest stage
Question 15. The types of consumer buying behavior are
  1.    Two types
  2.    Three types
  3.    Four types
  4.    Five types
 Discuss Question
Answer: Option C. -> Four types
Answer: (c).Four types
Question 16. The companies that targets market very narrowly is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option D. -> micromarketing
Answer: (d).micromarketing
Question 17. The Royal Caribbean hotel chain which targets families and high energy couples is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option C. -> psychographic segmentation
Answer: (c).psychographic segmentation
Question 18. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
  1.    whole strategic view
  2.    whole channel view
  3.    whole product adaptation
  4.    whole communication adaptation
 Discuss Question
Answer: Option B. -> whole channel view
Answer: (b).whole channel view
Question 19. The Toyota Corporation which produces several different brands of cars is an example of
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option B. -> segmented marketing
Answer: (b).segmented marketing
Question 20. Niche marketing helps more in
  1.    smaller firms
  2.    larger firms
  3.    business giants
  4.    retail store
 Discuss Question
Answer: Option A. -> smaller firms
Answer: (a).smaller firms

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