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MCQs

Total Questions : 262 | Page 21 of 27 pages
Question 201. The particular communication that must be achieve within definite target audience within specific time is classified as
  1.    message decision
  2.    media decision
  3.    advertising objective
  4.    advertising evaluation
 Discuss Question
Answer: Option C. -> advertising objective
Answer: (c).advertising objective
Question 202. The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as
  1.    inbound advertising
  2.    outbound advertising
  3.    online advertising
  4.    buzz advertising
 Discuss Question
Answer: Option C. -> online advertising
Answer: (c).online advertising
Question 203. The companies that buy and sell only on the internet are classified as
  1.    premium companies
  2.    direct companies
  3.    click only companies
  4.    click and mortar companies
 Discuss Question
Answer: Option C. -> click only companies
Answer: (c).click only companies
Question 204. The customer classification depends on
  1.    Potential profitability
  2.    Projected loyalty
  3.    Both a and b
  4.    None of above
 Discuss Question
Answer: Option C. -> Both a and b
Answer: (c).Both a and b
Question 205. The potential profitable but less loyal group is of
  1.    Butterflies
  2.    Strangers
  3.    True friends
  4.    Barnacles
 Discuss Question
Answer: Option A. -> Butterflies
Answer: (a).Butterflies
Question 206. The marketing of products done by companies by placing ordering and information machines is called
  1.    kiosk marketing
  2.    offline marketing
  3.    telephone marketing
  4.    direct response TV marketing
 Discuss Question
Answer: Option A. -> kiosk marketing
Answer: (a).kiosk marketing
Question 207. The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as
  1.    inbound social networks
  2.    outbound social networks
  3.    offline social networks
  4.    online social networks
 Discuss Question
Answer: Option D. -> online social networks
Answer: (d).online social networks
Question 208. The online journals where people post their reviews and thoughts on narrow topic are classified as
  1.    business domain website
  2.    corporate website
  3.    blogs
  4.    marketing website
 Discuss Question
Answer: Option C. -> blogs
Answer: (c).blogs
Question 209. Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as
  1.    raw material exporting economies
  2.    subsistence economies
  3.    emerging economies
  4.    industrial economies
 Discuss Question
Answer: Option A. -> raw material exporting economies
Answer: (a).raw material exporting economies
Question 210. Value proposition consists of
  1.    Differentiation
  2.    Segmentation & targeting
  3.    Positioning
  4.    Both a and c
 Discuss Question
Answer: Option D. -> Both a and c
Answer: (d).Both a and c

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