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MCQs

Total Questions : 262 | Page 22 of 27 pages
Question 211. The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as
  1.    direct mail marketing
  2.    kiosk marketing
  3.    catalog marketing
  4.    premium marketing
 Discuss Question
Answer: Option C. -> catalog marketing
Answer: (c).catalog marketing
Question 212. The types of major online marketing domains includes
  1.    business to consumer
  2.    business to business
  3.    consumer to business
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 213. Market offering can be combination of
  1.    product & services
  2.    Information
  3.    Places
  4.    All of above
 Discuss Question
Answer: Option D. -> All of above
Answer: (d).All of above
Question 214. In an industry, the group of firm which follows the similar strategy is classified as
  1.    outbound group
  2.    strategic group
  3.    inbound group
  4.    comparative group
 Discuss Question
Answer: Option B. -> strategic group
Answer: (b).strategic group
Question 215. Considering competitive positions, the company with the largest share in market in its industry is classified as
  1.    market challenger
  2.    market leader
  3.    market follower
  4.    market niche
 Discuss Question
Answer: Option B. -> market leader
Answer: (b).market leader
Question 216. The customer driven marketing strategy is another name of
  1.    The selling concept
  2.    The marketing concept
  3.    The product concept
  4.    The societal marketing concept
 Discuss Question
Answer: Option B. -> The marketing concept
Answer: (b).The marketing concept
Question 217. According to competitive positions, the main focus of market leader strategy is to
  1.    expand market share
  2.    indirect attack
  3.    multiple niching
  4.    full frontal attack
 Discuss Question
Answer: Option A. -> expand market share
Answer: (a).expand market share
Question 218. Both loyal and profitable group of customers is considered as
  1.    Strangers
  2.    Butterflies
  3.    Barnacles
  4.    True friends
 Discuss Question
Answer: Option D. -> True friends
Answer: (d).True friends
Question 219. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as
  1.    product adaptation
  2.    straight product extension
  3.    dual adaptation
  4.    communication adaptation
 Discuss Question
Answer: Option D. -> communication adaptation
Answer: (d).communication adaptation
Question 220. The types of joint venturing includes
  1.    contract manufacturing
  2.    joint ownership
  3.    management contracting
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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