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MCQs

Total Questions : 262 | Page 26 of 27 pages
Question 251. The customers of smaller banks are considered as example of
  1.    True friend
  2.    Strangers
  3.    Barnacles
  4.    Butterflies
 Discuss Question
Answer: Option C. -> Barnacles
Answer: (c).Barnacles
Question 252. The Market consists of
  1.    Potential buyers
  2.    Actual buyers
  3.    Both a and b
  4.    None of the above
 Discuss Question
Answer: Option C. -> Both a and b
Answer: (c).Both a and b
Question 253. The people who don't have to spend much on products are considered as
  1.    savvy shoppers
  2.    non-savvy shoppers
  3.    enthusiast
  4.    non-enthusiast
 Discuss Question
Answer: Option A. -> savvy shoppers
Answer: (a).savvy shoppers
Question 254. The people who express taste and independence are classified as
  1.    actualizes
  2.    non-actualizes
  3.    makers
  4.    non-makers
 Discuss Question
Answer: Option A. -> actualizes
Answer: (a).actualizes
Question 255. The fun-loving and trendy people whom resources are constrained and limited are classified as
  1.    non-believers
  2.    believers
  3.    strivers
  4.    non-strivers
 Discuss Question
Answer: Option C. -> strivers
Answer: (c).strivers
Question 256. The conventional people with concrete beliefs and conservative are called
  1.    non-believers
  2.    believers
  3.    strivers
  4.    non-strivers
 Discuss Question
Answer: Option B. -> believers
Answer: (b).believers
Question 257. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as
  1.    strivers
  2.    non-strivers
  3.    non-believers
  4.    believers
 Discuss Question
Answer: Option D. -> believers
Answer: (d).believers
Question 258. The kind of strategy which is used by the company to achieve advertising objectives is classified as
  1.    advertising strategy
  2.    advertising objective
  3.    advertising messages
  4.    advertising budget
 Discuss Question
Answer: Option A. -> advertising strategy
Answer: (a).advertising strategy
Question 259. The company and brand positioning must be stated in
  1.    differentiation
  2.    competitive edge statement
  3.    positioning statement
  4.    points of similarities
 Discuss Question
Answer: Option C. -> positioning statement
Answer: (c).positioning statement
Question 260. The person's own living or interacting and acting pattern is classified
  1.    lifestyle
  2.    personality and self-concept
  3.    social class
  4.    None of the above
 Discuss Question
Answer: Option A. -> lifestyle
Answer: (a).lifestyle

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