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MCQs

Total Questions : 262 | Page 20 of 27 pages
Question 191. The international marketing strategy according to which company uses same marketing mix in all the international markets is called
  1.    straight product marketing
  2.    product adaptation marketing
  3.    standardized global marketing
  4.    adapted global marketing
 Discuss Question
Answer: Option C. -> standardized global marketing
Answer: (c).standardized global marketing
Question 192. Segmentation of international markets on the basis of overall economic development is an example of
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option C. -> economic factors
Answer: (c).economic factors
Question 193. The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called
  1.    direct mail marketing
  2.    kiosk marketing
  3.    catalog marketing
  4.    premium marketing
 Discuss Question
Answer: Option A. -> direct mail marketing
Answer: (a).direct mail marketing
Question 194. The countries having raw material exporting economic structure are
  1.    Saudi Arabia and Chile
  2.    Brazil and China
  3.    United States and Japan
  4.    India
 Discuss Question
Answer: Option B. -> Brazil and China
Answer: (b).Brazil and China
Question 195. The classic example of economic community is
  1.    World Bank
  2.    international monetary fund
  3.    European Union
  4.    all of above
 Discuss Question
Answer: Option C. -> European Union
Answer: (c).European Union
Question 196. The Website build to engage customers from different places to move them closer for marketing outcome is classified as
  1.    corporate website
  2.    marketing website
  3.    branding website
  4.    viral website
 Discuss Question
Answer: Option B. -> marketing website
Answer: (b).marketing website
Question 197. The companies that practice online marketing into their traditional operations are classified as
  1.    premium companies
  2.    direct companies
  3.    click only companies
  4.    click and mortar companies
 Discuss Question
Answer: Option D. -> click and mortar companies
Answer: (d).click and mortar companies
Question 198. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as
  1.    product invention
  2.    communication invention
  3.    joint invention
  4.    ownership adaptation
 Discuss Question
Answer: Option A. -> product invention
Answer: (a).product invention
Question 199. The process of selecting the segments to serve by offering product is referred as
  1.    Market segmentation
  2.    Targeting
  3.    Marketing
  4.    Both a and b
 Discuss Question
Answer: Option B. -> Targeting
Answer: (b).Targeting
Question 200. Firm's performance can be better measured by
  1.    Current sales
  2.    Customer equity
  3.    Market share
  4.    Both a and b
 Discuss Question
Answer: Option B. -> Customer equity
Answer: (b).Customer equity

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