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MCQs

Total Questions : 262 | Page 10 of 27 pages
Question 91. In the value creation, 'providing the value' phase includes
  1.    determining specific features
  2.    determining product price
  3.    determining product inventory
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 92. The process of defining the focus of selling to potential market is called
  1.    strategic market definition
  2.    financial market definition
  3.    target market definition
  4.    business analysis definition
 Discuss Question
Answer: Option A. -> strategic market definition
Answer: (a).strategic market definition
Question 93. The second phase of value creation sequence is
  1.    providing the value
  2.    choosing the value
  3.    making the value
  4.    communicating the value
 Discuss Question
Answer: Option A. -> providing the value
Answer: (a).providing the value
Question 94. Activities in the value chain's support are included
  1.    procurement
  2.    technology development
  3.    infrastructure of firm
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 95. The 'product-development strategy' is used to gain market share
  1.    new products in new market
  2.    current product in current market
  3.    new products in current markets
  4.    new products for new markets
 Discuss Question
Answer: Option C. -> new products in current markets
Answer: (c).new products in current markets
Question 96. The set of segments which share some profitable similarities are classified as
  1.    micro segment
  2.    niche segments
  3.    super segments
  4.    similar segments
 Discuss Question
Answer: Option C. -> super segments
Answer: (c).super segments
Question 97. The group of people with traditional values and like to buy brands they have already heard is classified as
  1.    non-traditionalist
  2.    traditionalist
  3.    non-enthusiast
  4.    enthusiast
 Discuss Question
Answer: Option B. -> traditionalist
Answer: (b).traditionalist
Question 98. The split loyal can show the company's
  1.    loyalty
  2.    competitor's brands
  3.    strengths
  4.    weaknesses
 Discuss Question
Answer: Option B. -> competitor's brands
Answer: (b).competitor's brands
Question 99. According to VALS framework, the consumer's dimension groups with lower resources does not include
  1.    makers
  2.    survivors
  3.    thinkers
  4.    believers
 Discuss Question
Answer: Option B. -> survivors
Answer: (b).survivors
Question 100. The step of creating storyboard of each segment for testing the profitability of each segment is classified as
  1.    acid test
  2.    profitability test
  3.    product positioning strategy
  4.    segment attractiveness
 Discuss Question
Answer: Option A. -> acid test
Answer: (a).acid test

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