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MCQs

Total Questions : 262 | Page 8 of 27 pages
Question 71. The 'diversification strategy' is used to gain market share in
  1.    current product in current market
  2.    new products for new markets
  3.    new products in new market
  4.    new products in current markets
 Discuss Question
Answer: Option B. -> new products for new markets
Answer: (b).new products for new markets
Question 72. A game plan for achieving goals is called
  1.    strategy
  2.    objective
  3.    management
  4.    alliances
 Discuss Question
Answer: Option A. -> strategy
Answer: (a).strategy
Question 73. The first level of planning starts with
  1.    corporate planning
  2.    division planning
  3.    business planning
  4.    product planning
 Discuss Question
Answer: Option A. -> corporate planning
Answer: (a).corporate planning
Question 74. The levels involve in marketing plan are
  1.    strategic level
  2.    tactical level
  3.    organizational level
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 75. The strategic plan to carry activities for profitable business unit is the activity of
  1.    business unit level
  2.    division level
  3.    decision level
  4.    corporate level
 Discuss Question
Answer: Option A. -> business unit level
Answer: (a).business unit level
Question 76. The Company's core business process includes
  1.    customer acquisition process
  2.    market sensing process
  3.    CRM process
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 77. The 'inbound or outbound logistics' are the part of value chains
  1.    primary activities
  2.    marketing activities
  3.    financial activities
  4.    raw material activities
 Discuss Question
Answer: Option A. -> primary activities
Answer: (a).primary activities
Question 78. A challenge that is posed in the absence of defensive marketing leading to lower sales is called
  1.    environmental threat
  2.    environmental opportunity
  3.    environmental strength
  4.    environmental weakness
 Discuss Question
Answer: Option A. -> environmental threat
Answer: (a).environmental threat
Question 79. In the value creation, 'choosing the value' phase includes
  1.    segmentation
  2.    targeting
  3.    positioning
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 80. The Company licenses to companies for producing its products is classified as
  1.    service alliance
  2.    product alliance
  3.    logistic alliances
  4.    pricing collaborations
 Discuss Question
Answer: Option B. -> product alliance
Answer: (b).product alliance

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