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MCQs

Total Questions : 262 | Page 11 of 27 pages
Question 101. The VALS segmentation framework dimension 'consumer resources' is classified as
  1.    the stretch dimension
  2.    the strength dimension
  3.    the horizontal dimension
  4.    the vertical dimension
 Discuss Question
Answer: Option D. -> the vertical dimension
Answer: (d).the vertical dimension
Question 102. The process of determining overall profitability of each segment on the basis of market growth and access is classified as
  1.    solution based segmentation
  2.    need based segmentation
  3.    segment identification
  4.    segment attractiveness
 Discuss Question
Answer: Option D. -> segment attractiveness
Answer: (d).segment attractiveness
Question 103. When the firm concentrates on serving needs of any specific customer group, it is considered as
  1.    product specialization
  2.    market specialization
  3.    single product concentration
  4.    mass customization
 Discuss Question
Answer: Option B. -> market specialization
Answer: (b).market specialization
Question 104. The individual marketing is also called
  1.    segments of one
  2.    customized marketing
  3.    one to one marketing
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 105. When any firm sells its market offering too many different market segments, it is classified as
  1.    product specialization
  2.    market specialization
  3.    single product concentration
  4.    mass customization
 Discuss Question
Answer: Option A. -> product specialization
Answer: (a).product specialization
Question 106. The VALS segmentation main framework dimensions are
  1.    consumer motivation
  2.    consumer resources
  3.    consumer solicitation
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 107. The grouping of customer's on the basis of similar needs in solving specific problem is considered as
  1.    solution based segmentation
  2.    need based segmentation
  3.    segment identification
  4.    segment attractiveness
 Discuss Question
Answer: Option B. -> need based segmentation
Answer: (b).need based segmentation
Question 108. The hard core loyal helps company to identify its product
  1.    strengths
  2.    weaknesses
  3.    loyalty
  4.    competitor's brands
 Discuss Question
Answer: Option A. -> strengths
Answer: (a).strengths
Question 109. The consumers who are used to buy only brand all the time are classified as
  1.    shifting loyal
  2.    hard-core loyal
  3.    split loyal
  4.    switchers
 Discuss Question
Answer: Option B. -> hard-core loyal
Answer: (b).hard-core loyal
Question 110. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as
  1.    differentiated marketing
  2.    undifferentiated marketing
  3.    mass marketing
  4.    Both a and c
 Discuss Question
Answer: Option D. -> Both a and c
Answer: (d).Both a and c

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