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MCQs

Total Questions : 262 | Page 9 of 27 pages
Question 81. The Company wants to nurture, retain and grow its customer of the customer group called
  1.    True friend
  2.    Barnacles
  3.    Butterflies
  4.    Strangers
 Discuss Question
Answer: Option A. -> True friend
Answer: (a).True friend
Question 82. Segmentation of international markets on the basis of stability of governments is included in
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option D. -> political and legal factors
Answer: (d).political and legal factors
Question 83. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option A. -> geographic segmentation
Answer: (a).geographic segmentation
Question 84. The market segments must be
  1.    attainable
  2.    measureable
  3.    accessible
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 85. In 'stages of adoption process', the customer decides to become regular user in
  1.    awareness stage
  2.    interest stage
  3.    evaluation stage
  4.    adoption
 Discuss Question
Answer: Option D. -> adoption
Answer: (d).adoption
Question 86. The process of planning where to allocate the funds of business unit is the part of planning under
  1.    division level
  2.    business level
  3.    corporate level
  4.    decision level
 Discuss Question
Answer: Option A. -> division level
Answer: (a).division level
Question 87. The planning of marketing tactics, merchandising and customer services is the part of
  1.    strategic marketing plan
  2.    market opportunities
  3.    tactical marketing plan
  4.    firm's financial plan
 Discuss Question
Answer: Option C. -> tactical marketing plan
Answer: (c).tactical marketing plan
Question 88. The building of understanding, individual customer offerings and deeper relationships is the part of
  1.    customer acquisition process
  2.    the new-offering process
  3.    customer relationship management
  4.    the strategic management process
 Discuss Question
Answer: Option C. -> customer relationship management
Answer: (c).customer relationship management
Question 89. The phases in value creation sequence process does not include
  1.    choosing the value
  2.    communicating the value
  3.    providing the value
  4.    making the superior product
 Discuss Question
Answer: Option D. -> making the superior product
Answer: (d).making the superior product
Question 90. The 'value chain' identifies primary activities and
  1.    Four support activities
  2.    Five support activities
  3.    Six support activities
  4.    Seven support activates
 Discuss Question
Answer: Option A. -> Four support activities
Answer: (a).Four support activities

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