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MARKETING AWARENESS MCQs

Total Questions : 102 | Page 3 of 11 pages
Question 21. What is HNI ?
  1.    Highly Needed Incentives
  2.    Highest Net Income
  3.    Human Narrow Innovation
  4.    High Networth Individuals
 Discuss Question
Answer: Option D. -> High Networth Individuals




Question 22. In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________
  1.    Income of sale transaction
  2.    Outcome of sale transaction
  3.    Passive income
  4.    Portfolio income
 Discuss Question
Answer: Option B. -> Outcome of sale transaction




Question 23. The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it?
  1.    Decline
  2.    Introduction
  3.    Growth
  4.    Maturity
 Discuss Question
Answer: Option A. -> Decline




Question 24. Automobiles and TV's are in what stage of the PLC, among the following mentioned options?
  1.    Introduction
  2.    Maturity
  3.    Decline
  4.    Post-growth
 Discuss Question
Answer: Option B. -> Maturity




Question 25. During the introduction stage of the PLC, sales gradually increase and what else happens?
  1.    Competition becomes tough
  2.    More investors are needed
  3.    Profits become minimal
  4.    Sales people are brought
 Discuss Question
Answer: Option C. -> Profits become minimal




Question 26. At which stage of PLC the competition appears?
  1.    Introduction
  2.    Maturity
  3.    Growth
  4.    Decline
 Discuss Question
Answer: Option C. -> Growth




Question 27. The main marketing objective for the maturity stage of the PLC is what among the following mentioned options?
  1.    Harvest
  2.    Differentiation
  3.    Deletion
  4.    Maintain brand loyalty
 Discuss Question
Answer: Option D. -> Maintain brand loyalty




Question 28. If a company is focused on the development of the price, promotion, distribution and right combinations of the product then the company is growing which of the following?
  1.    Marketing Policy
  2.    Marketing Mix
  3.    Marketing Discount
  4.    Marketing Research Experiment
 Discuss Question
Answer: Option B. -> Marketing Mix




Question 29. A person is asking from his friends to suggest a family Doctor. This process falls under ¦¦¦¦¦¦
  1.    Social Group
  2.    Reference Group
  3.    Team Group
  4.    Situational Group
 Discuss Question
Answer: Option B. -> Reference Group




Question 30. Grading intent the products to ¦¦¦¦¦¦¦.. in various groups.
  1.    Planning
  2.    Divide up
  3.    Marketing
  4.    Mixed up
 Discuss Question
Answer: Option B. -> Divide up




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