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MARKETING AWARENESS MCQs

Total Questions : 102 | Page 4 of 11 pages
Question 31. The tendency of modern marketing is towards ¦¦¦¦¦¦¦..
  1.    Product
  2.    Profit
  3.    Consumer
  4.    Price
 Discuss Question
Answer: Option C. -> Consumer




Question 32. The idea of "Marketing Segmentation is based on “
  1.    Only on self single product
  2.    On total Market
  3.    To spend less
  4.    To integrate various consumer groups as segments
 Discuss Question
Answer: Option D. -> To integrate various consumer groups as segments




Question 33. USP stands for
  1.    Uniform Selling Progress
  2.    Unique Selling Point
  3.    Unique Selling Point
  4.    Under Selling Process
 Discuss Question
Answer: Option C. -> Unique Selling Point


The unique selling proposition USP. or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.


Question 34. ________________is the USP of Saving Account
  1.    Easy to return
  2.    Rate of Interest
  3.    Security
  4.    Easy to operate
 Discuss Question
Answer: Option D. -> Easy to operate


The unique selling proposition USP. or unique selling point of a Saving Account is Easy to operate


Question 35. The marketing is the art of _________________
  1.    Product Protection
  2.    Buying Product
  3.    Selling Product
  4.    All of these
 Discuss Question
Answer: Option C. -> Selling Product


The marketing is the art of selling product which is depend on each other contribution.


Question 36. Marketing of services is resorted in which of the following sectors?
  1.    Banking process
  2.    Manufacturing business
  3.    Education sectors
  4.    Insurance business
 Discuss Question
Answer: Option D. -> Insurance business


Services marketing is a specialised branch of marketing . Marketing of services is resorted in Insurance business and Hostels


Question 37. The Market Share of the companies are increased by increasing
  1.    Sales Volumes
  2.    Number of Staff
  3.    Number of Products
  4.    Profit Percentage
 Discuss Question
Answer: Option A. -> Sales Volumes


Companies increase market share through innovation, strengthening customer relationships, smart hiring practices, and acquiring competitors. A company's market share is the percentage it controls of the total market for its products and services.


Question 38. Customization result in
  1.    better balance sheet figures
  2.    customer retention
  3.    customer exit
  4.    customer complains
 Discuss Question
Answer: Option A. -> better balance sheet figures




Question 39. Market space means
  1.    road shows
  2.    place where goods are sold
  3.    scope available for selling
  4.    competition
 Discuss Question
Answer: Option C. -> scope available for selling




Question 40. Mutual funds investment can be effectively canvassed among
  1.    students availing education loans
  2.    HNI customers
  3.    only salaried persons
  4.    poor farmers
 Discuss Question
Answer: Option C. -> only salaried persons




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