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MCQs

Total Questions : 204 | Page 19 of 21 pages
Question 181. Segmentation of international markets on the basis of common languages, religions and customs is example of
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option B. -> cultural factors
Answer: (b).cultural factors
Question 182. The customers who are community group leaders and carefully adopt new ideas are called
  1.    innovators
  2.    early majority
  3.    laggard
  4.    early adopter
 Discuss Question
Answer: Option D. -> early adopter
Answer: (d).early adopter
Question 183. The market coverage strategy which captures the large share of one or more segments is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option C. -> niche marketing
Answer: (c).niche marketing
Question 184. The customer adopter groups include
  1.    innovator
  2.    early majority
  3.    laggard
  4.    early adopter
 Discuss Question
Answer: Option D. -> early adopter
Answer: (d).early adopter
Question 185. The assigning of resources to stronger ones to form the weaker markets are classified as
  1.    strategic withdrawal
  2.    planned contraction
  3.    unplanned withdrawal
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 186. The defense strategy in which the leader stretches over new market territories using market diversification is classified as
  1.    mobile defense
  2.    static defense
  3.    stable defense
  4.    unstable defenses
 Discuss Question
Answer: Option A. -> mobile defense
Answer: (a).mobile defense
Question 187. The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as
  1.    encirclement attack
  2.    flank attack
  3.    frontal attack
  4.    resource attack
 Discuss Question
Answer: Option A. -> encirclement attack
Answer: (a).encirclement attack
Question 188. The defense in which market leader attacks and hits the others flank is classified as
  1.    counteroffensive defense
  2.    preemptive defense
  3.    offensive defense
  4.    position defense
 Discuss Question
Answer: Option A. -> counteroffensive defense
Answer: (a).counteroffensive defense
Question 189. The marketer who looks forward for the customer's needs in near future is classified as
  1.    creative marketers
  2.    market driven marketers
  3.    responsive marketers
  4.    anticipative marketers
 Discuss Question
Answer: Option D. -> anticipative marketers
Answer: (d).anticipative marketers
Question 190. A thing that persuade what a customer demands is
  1.    product
  2.    price
  3.    place
  4.    promotion
 Discuss Question
Answer: Option A. -> product
Answer: (a).product

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