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MCQs

Total Questions : 204 | Page 18 of 21 pages
Question 171. The past sales analysis techniques do not include in
  1.    time-series analysis
  2.    exponential ratio method
  3.    exponential smoothing
  4.    econometric analysis
 Discuss Question
Answer: Option B. -> exponential ratio method
Answer: (b).exponential ratio method
Question 172. The calculation of 'area market potential' includes the methods which are
  1.    market-buildup method
  2.    multiple-factor index method
  3.    chain-ratio method
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 173. The analysis of society is based on views of ourselves, others and nature is classified as
  1.    demographic analysis
  2.    socio cultural environment analysis
  3.    competitor's analysis
  4.    natural environment analysis
 Discuss Question
Answer: Option B. -> socio cultural environment analysis
Answer: (b).socio cultural environment analysis
Question 174. The demand of market corresponding to the level of industry is called as
  1.    market forecast
  2.    demand forecast
  3.    product forecast
  4.    market share forecast
 Discuss Question
Answer: Option A. -> market forecast
Answer: (a).market forecast
Question 175. When the company's marketing expenditures affect its product sales, this is concluded as
  1.    product-share
  2.    sales response functions
  3.    company market share
  4.    potential customers
 Discuss Question
Answer: Option B. -> sales response functions
Answer: (b).sales response functions
Question 176. The percentage of service ownership in a population is called
  1.    product-index percentage
  2.    market share percentage
  3.    product potential percentage
  4.    product-penetration percentage
 Discuss Question
Answer: Option D. -> product-penetration percentage
Answer: (d).product-penetration percentage
Question 177. The company may expand its share in market is shown in share-penetration index, which is
  1.    low market penetration index
  2.    high market penetration index
  3.    fixed index
  4.    zero index
 Discuss Question
Answer: Option A. -> low market penetration index
Answer: (a).low market penetration index
Question 178. The slow economic and technological changes which influence for larger period of times is called
  1.    super trend
  2.    fabulous trend
  3.    techno-socio trend
  4.    mega trend
 Discuss Question
Answer: Option D. -> mega trend
Answer: (d).mega trend
Question 179. The events occur in a sequence that are often predictable and shape the market future is best classified as
  1.    trend
  2.    mega trend
  3.    minor fad
  4.    market disaster
 Discuss Question
Answer: Option A. -> trend
Answer: (a).trend
Question 180. The 'brand personality' includes
  1.    sincerity
  2.    sophistication
  3.    competence and excitement
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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