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MCQs

Total Questions : 204 | Page 17 of 21 pages
Question 161. The series of steps that must be followed by sales people is classified as
  1.    marketing process
  2.    selling process
  3.    intermediation process
  4.    nominal process
 Discuss Question
Answer: Option B. -> selling process
Answer: (b).selling process
Question 162. The short term benefit given to the customers to attract more customers is called
  1.    sales promotion
  2.    inbound promotion
  3.    outbound promotion
  4.    organizational promotion
 Discuss Question
Answer: Option A. -> sales promotion
Answer: (a).sales promotion
Question 163. In marketing research, asking preferences and questions about buying behavior is example of
  1.    experimental research
  2.    ethnographic research
  3.    observational research
  4.    survey research
 Discuss Question
Answer: Option D. -> survey research
Answer: (d).survey research
Question 164. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as
  1.    learning pricing
  2.    marginal pricing
  3.    competition based pricing
  4.    demand based pricing
 Discuss Question
Answer: Option C. -> competition based pricing
Answer: (c).competition based pricing
Question 165. The sales goals set for company division or product lines are referred as
  1.    sales quota
  2.    production quota
  3.    demand potential
  4.    marketing expenses quota
 Discuss Question
Answer: Option A. -> sales quota
Answer: (a).sales quota
Question 166. The system with special equipment, people and methods to gather and analyze information for marketers is called
  1.    management information system
  2.    marketing information system
  3.    financial information system
  4.    corporate information system
 Discuss Question
Answer: Option B. -> marketing information system
Answer: (b).marketing information system
Question 167. The market consists of a set of consumers having income, access and interest in a product is called
  1.    target market
  2.    penetrated market
  3.    potential market
  4.    available market
 Discuss Question
Answer: Option D. -> available market
Answer: (d).available market
Question 168. The purchase of customer information from outside firms and vendors is classified as
  1.    marketing intelligence system
  2.    market information system
  3.    market development system
  4.    market record system
 Discuss Question
Answer: Option A. -> marketing intelligence system
Answer: (a).marketing intelligence system
Question 169. The customer's activity which is often unpredictable and short lived is the best classified as
  1.    marketing shade
  2.    short-term marketing wave
  3.    fad
  4.    fade
 Discuss Question
Answer: Option C. -> fad
Answer: (c).fad
Question 170. In a market, the group of consumer's who are currently buying the company's product are classified as
  1.    target market
  2.    available market
  3.    penetrated market
  4.    potential market
 Discuss Question
Answer: Option C. -> penetrated market
Answer: (c).penetrated market

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