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MCQs

Total Questions : 315 | Page 7 of 32 pages
Question 61. The information is acquired from examining, handling and usage of the product is classified as
  1.    personal sources
  2.    commercial sources
  3.    public sources
  4.    experimental sources
 Discuss Question
Answer: Option D. -> experimental sources
Answer: (d).experimental sources
Question 62. In the buying process, the group that have direct impact on customers is classified as
  1.    membership groups
  2.    primary groups
  3.    secondary groups
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 63. The customers who are less averse tend to overweight the product failure with
  1.    high probabilities
  2.    low probabilities
  3.    integrate probabilities
  4.    segregate probabilities
 Discuss Question
Answer: Option B. -> low probabilities
Answer: (b).low probabilities
Question 64. The cost of the product that can be added to other large purchase of the product is classified as
  1.    integrate loss
  2.    segregate loss
  3.    segregate gains
  4.    integrate gains
 Discuss Question
Answer: Option A. -> integrate loss
Answer: (a).integrate loss
Question 65. The thought that buying product would not be worth of the paid price is classified as
  1.    functional risk
  2.    financial risk
  3.    attitude risk
  4.    factor risk
 Discuss Question
Answer: Option B. -> financial risk
Answer: (b).financial risk
Question 66. The model that explains how customers make decisions in high involvement and low involvement is explained in
  1.    expectancy elaboration model
  2.    value elaboration model
  3.    elaboration likelihood model
  4.    value likelihood model
 Discuss Question
Answer: Option C. -> elaboration likelihood model
Answer: (c).elaboration likelihood model
Question 67. When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as
  1.    lexicographic heuristics
  2.    eliminating heuristic
  3.    heuristics
  4.    conjunctive heuristic
 Discuss Question
Answer: Option D. -> conjunctive heuristic
Answer: (d).conjunctive heuristic
Question 68. The needs that arise from psychological states such as need of belonging are classified as
  1.    psychogenic
  2.    biogenic
  3.    formal needs
  4.    monitored needs
 Discuss Question
Answer: Option A. -> psychogenic
Answer: (a).psychogenic
Question 69. The religious groups and trade-union groups are best classified in
  1.    primary groups
  2.    secondary groups
  3.    membership groups
  4.    transaction groups
 Discuss Question
Answer: Option B. -> secondary groups
Answer: (b).secondary groups
Question 70. The belief system that helps in shaping attitudes and behaviors is classified as
  1.    core consumer behavior
  2.    core values
  3.    multitasking
  4.    time constrained
 Discuss Question
Answer: Option B. -> core values
Answer: (b).core values

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