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Total Questions : 315 | Page 6 of 32 pages
Question 51. The consumers who are sensitive in the matter how other see us is classified in the concept of
  1.    self-concept
  2.    self-monitors
  3.    ideal self-concept
  4.    actual self-concept
 Discuss Question
Answer: Option B. -> self-monitors
Answer: (b).self-monitors
Question 52. The process about how the individual customer come to know about the market offering, is classified as
  1.    total set of brands
  2.    brands awareness
  3.    consideration set
  4.    availability set
 Discuss Question
Answer: Option B. -> brands awareness
Answer: (b).brands awareness
Question 53. The fear that product will not perform up to the expectations is classified as
  1.    physical risk
  2.    functional risk
  3.    financial risk
  4.    social risk
 Discuss Question
Answer: Option B. -> functional risk
Answer: (b).functional risk
Question 54. When customers evaluate more than one positive dimension separately, it is classified as
  1.    segregate loss
  2.    segregate gains
  3.    integrate gains
  4.    integrate loss
 Discuss Question
Answer: Option B. -> segregate gains
Answer: (b).segregate gains
Question 55. The portion of consumers, who tend to buy more products with lower costs are best classified as
  1.    time constrained
  2.    money constrained
  3.    availability constrained
  4.    geographical constrained
 Discuss Question
Answer: Option B. -> money constrained
Answer: (b).money constrained
Question 56. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
  1.    direct channel
  2.    indirect channel
  3.    flexible channel
  4.    static channel
 Discuss Question
Answer: Option B. -> indirect channel
Answer: (b).indirect channel
Question 57. The total number of level of intermediaries represent the
  1.    width of channel
  2.    length of channel
  3.    divisors of channel
  4.    flexibility of channel
 Discuss Question
Answer: Option B. -> length of channel
Answer: (b).length of channel
Question 58. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as
  1.    administered VMS
  2.    full time VMS
  3.    contractual VMS
  4.    corporate VMS
 Discuss Question
Answer: Option D. -> corporate VMS
Answer: (d).corporate VMS
Question 59. The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as
  1.    full time VMS
  2.    contractual VMS
  3.    administered VMS
  4.    corporate VMS
 Discuss Question
Answer: Option C. -> administered VMS
Answer: (c).administered VMS
Question 60. The disagreement between different marketing channel regarding the roles, rewards and goals is called
  1.    channel conflict
  2.    marketing conflict
  3.    direct conflict
  4.    indirect channel conflict
 Discuss Question
Answer: Option A. -> channel conflict
Answer: (a).channel conflict

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