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MCQs

Total Questions : 315 | Page 4 of 32 pages
Question 31. The process of doing two or more tasks at a single time is called
  1.    multitasking
  2.    motivational aspects
  3.    time constrained
  4.    money constrained
 Discuss Question
Answer: Option A. -> multitasking
Answer: (a).multitasking
Question 32. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as
  1.    peripheral heuristic
  2.    anchoring heuristic
  3.    geographical heuristic
  4.    adjusting heuristic
 Discuss Question
Answer: Option B. -> anchoring heuristic
Answer: (b).anchoring heuristic
Question 33. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as
  1.    adding an important feature
  2.    triggering emotions to personal values
  3.    linking product to engaging issue
  4.    linking product to personal situation
 Discuss Question
Answer: Option B. -> triggering emotions to personal values
Answer: (b).triggering emotions to personal values
Question 34. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of
  1.    internal factors
  2.    external factors
  3.    social classes
  4.    economic variables
 Discuss Question
Answer: Option C. -> social classes
Answer: (c).social classes
Question 35. The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in
  1.    central cues
  2.    value cues
  3.    peripheral cues
  4.    value route
 Discuss Question
Answer: Option C. -> peripheral cues
Answer: (c).peripheral cues
Question 36. The consumers who seek the answer of 'how we see ourselves' is a concept named
  1.    ideal self-concept
  2.    actual self-concept
  3.    self-concept
  4.    self-monitors
 Discuss Question
Answer: Option B. -> actual self-concept
Answer: (b).actual self-concept
Question 37. The first step in buying, decision process is to
  1.    recognize problem
  2.    search of information
  3.    deciding information sources
  4.    problem analysis
 Discuss Question
Answer: Option A. -> recognize problem
Answer: (a).recognize problem
Question 38. The complete set of stored information and information strength is classified as
  1.    associative network memory model
  2.    distributive network memory model
  3.    classified network memory model
  4.    representative network memory model
 Discuss Question
Answer: Option A. -> associative network memory model
Answer: (a).associative network memory model
Question 39. The basic determinant of any customer's buying behavior is classified as
  1.    culture
  2.    relatives
  3.    supply by company
  4.    demand by others
 Discuss Question
Answer: Option A. -> culture
Answer: (a).culture
Question 40. The influential model of attitude change and attitude formation is
  1.    elaboration likelihood model
  2.    value likelihood model
  3.    expectancy elaboration model
  4.    value elaboration model
 Discuss Question
Answer: Option A. -> elaboration likelihood model
Answer: (a).elaboration likelihood model

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