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MCQs

Total Questions : 315 | Page 3 of 32 pages
Question 21. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as
  1.    integrated logistics management
  2.    intermodal logistics management
  3.    intra-modal logistics management
  4.    exclusive logistics management
 Discuss Question
Answer: Option A. -> integrated logistics management
Answer: (a).integrated logistics management
Question 22. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as
  1.    flexible channel
  2.    static channel
  3.    direct channel
  4.    indirect channel
 Discuss Question
Answer: Option D. -> indirect channel
Answer: (d).indirect channel
Question 23. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as
  1.    exclusive distribution
  2.    exclusive dealing
  3.    physical distribution
  4.    supply chain management
 Discuss Question
Answer: Option C. -> physical distribution
Answer: (c).physical distribution
Question 24. The breakeven pricing strategy is also called
  1.    learning pricing
  2.    marginal pricing
  3.    target return pricing
  4.    markup return pricing
 Discuss Question
Answer: Option C. -> target return pricing
Answer: (c).target return pricing
Question 25. The strategy of launching new product in new market is known as
  1.    Market penetration
  2.    Product development
  3.    Market development
  4.    Diversification
 Discuss Question
Answer: Option D. -> Diversification
Answer: (d).Diversification
Question 26. The most geographically concentrated buyer is the part of
  1.    business markets
  2.    consumer markets
  3.    elastic markets
  4.    inelastic markets
 Discuss Question
Answer: Option A. -> business markets
Answer: (a).business markets
Question 27. An impel action by strong internal stimulus is being classified as
  1.    learning
  2.    breaking
  3.    motivation
  4.    drive
 Discuss Question
Answer: Option D. -> drive
Answer: (d).drive
Question 28. The business buyers convert all the benefits and costs into
  1.    corporate terms
  2.    monetary terms
  3.    approving terms
  4.    influencing terms
 Discuss Question
Answer: Option B. -> monetary terms
Answer: (b).monetary terms
Question 29. The cost reduction approach states that product components can be redesigned without affecting performance is classified as
  1.    product value analysis
  2.    product performance analysis
  3.    product cost analysis
  4.    product marketing analysis
 Discuss Question
Answer: Option A. -> product value analysis
Answer: (a).product value analysis
Question 30. The strategy to integrate larger gains with smaller losses involved
  1.    lining principle
  2.    cancellation principle
  3.    golden lining principle
  4.    segregate principle
 Discuss Question
Answer: Option B. -> cancellation principle
Answer: (b).cancellation principle

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