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MCQs

Total Questions : 315 | Page 5 of 32 pages
Question 41. The way in which choices are seen and presented by a decision maker is classified as
  1.    anchor framing
  2.    critical framing
  3.    adjustment framing
  4.    decision framing
 Discuss Question
Answer: Option D. -> decision framing
Answer: (d).decision framing
Question 42. The customer is disappointed of the purchase if
  1.    performance shorts of expectations
  2.    performance meets expectations
  3.    performance exceeds expectation
  4.    post purchase actions
 Discuss Question
Answer: Option A. -> performance shorts of expectations
Answer: (a).performance shorts of expectations
Question 43. The form of human society 'social stratification' is classified as
  1.    social classes
  2.    economic variables
  3.    internal factors
  4.    external factors
 Discuss Question
Answer: Option A. -> social classes
Answer: (a).social classes
Question 44. The customer will be delighted of the purchase if it is
  1.    post purchase actions
  2.    performance exceeds expectation
  3.    performance shorts of expectations
  4.    performance meets expectations
 Discuss Question
Answer: Option B. -> performance exceeds expectation
Answer: (b).performance exceeds expectation
Question 45. The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called
  1.    selective distortion
  2.    subliminal perception
  3.    selective retention
  4.    selective attention
 Discuss Question
Answer: Option B. -> subliminal perception
Answer: (b).subliminal perception
Question 46. The change in attitude based on customer's association to brands is classified as
  1.    elaboration route
  2.    central cues
  3.    value cues
  4.    peripheral route
 Discuss Question
Answer: Option D. -> peripheral route
Answer: (d).peripheral route
Question 47. To reduce the attributes uncertainty, the customer's try to find the products with
  1.    discounts
  2.    lesser prices
  3.    warranties
  4.    low demands
 Discuss Question
Answer: Option C. -> warranties
Answer: (c).warranties
Question 48. All the brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as
  1.    word associations
  2.    sentence associations
  3.    Company associations
  4.    brand associations
 Discuss Question
Answer: Option D. -> brand associations
Answer: (d).brand associations
Question 49. The family, friends, coworkers and neighbors are classified as
  1.    membership groups
  2.    formal groups
  3.    transaction group
  4.    informal groups
 Discuss Question
Answer: Option A. -> membership groups
Answer: (a).membership groups
Question 50. The Herzberg's theory is based on two factors those are
  1.    satisfiers and dissatisfies
  2.    formal and informal
  3.    regular and irregulars
  4.    all of the above
 Discuss Question
Answer: Option A. -> satisfiers and dissatisfies
Answer: (a).satisfiers and dissatisfies

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