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MCQs

Total Questions : 315 | Page 30 of 32 pages
Question 291. The motivation, learning and perception all are included in
  1.    psychological processes
  2.    motivation process
  3.    buying process
  4.    monitoring process
 Discuss Question
Answer: Option A. -> psychological processes
Answer: (a).psychological processes
Question 292. The process of tracing customer's motivation from instrumental to terminal ones is classified as
  1.    laddering
  2.    motivation hierarchy
  3.    intentional hierarchy
  4.    sampling hierarchy
 Discuss Question
Answer: Option A. -> laddering
Answer: (a).laddering
Question 293. When the customers possess sufficient ability and motivation, they always follow
  1.    central route
  2.    value route
  3.    motivation route
  4.    elaboration route
 Discuss Question
Answer: Option A. -> central route
Answer: (a).central route
Question 294. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as
  1.    adding an important feature
  2.    triggering emotions to personal values
  3.    linking product to engaging issue
  4.    linking product to personal situation
 Discuss Question
Answer: Option D. -> linking product to personal situation
Answer: (d).linking product to personal situation
Question 295. The changes in behavior occur because of some experiences is classified as
  1.    drive
  2.    motivation
  3.    learning
  4.    cues
 Discuss Question
Answer: Option C. -> learning
Answer: (c).learning
Question 296. Prime cause that several firms
  1.    they can generate more advertising
  2.    they can please top management.
  3.    they can gain tax advantages
  4.    they can set lower prices that result in greater sales and profits
 Discuss Question
Answer: Option D. -> they can set lower prices that result in greater sales and profits
Answer: (d).they can set lower prices that result in greater sales and profits
Question 297. When every party has something that might be of worth to other party, it results into
  1.    marketing activity
  2.    exchange process
  3.    market place
  4.    money exchange
 Discuss Question
Answer: Option B. -> exchange process
Answer: (b).exchange process
Question 298. Sales advertising targeted at retailers and wholesalers are known
  1.    trade sales promotions
  2.    consumer sales promotions
  3.    sales
  4.    marketing mix
 Discuss Question
Answer: Option A. -> trade sales promotions
Answer: (a).trade sales promotions
Question 299. A marketing strategy in which low-priced unconventional resources are used, often in a local fashion or large system of person cells, to express or encourage a manufactured goods or a plan are
  1.    right-time marketing
  2.    demand chain
  3.    services marketing
  4.    guerrilla marketing
 Discuss Question
Answer: Option D. -> guerrilla marketing
Answer: (d).guerrilla marketing
Question 300. Short period incentive presented to persuade a retailer to stock up on manufactured goods are
  1.    trade contest
  2.    dealer loader
  3.    trade allowances
  4.    push money
 Discuss Question
Answer: Option C. -> trade allowances
Answer: (c).trade allowances

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