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MCQs

Total Questions : 315 | Page 26 of 32 pages
Question 251. The kind of advantage gained by offering greater value to customers as compared to competitors is classified as
  1.    competitive advantage
  2.    corporate advantage
  3.    branding advantage
  4.    premium advantage
 Discuss Question
Answer: Option A. -> competitive advantage
Answer: (a).competitive advantage
Question 252. The independent service provider of logistics who can do all the functions required by clients is classified as
  1.    public held logistic provider
  2.    privately held logistic provider
  3.    Third party logistics provider
  4.    single part logistics provider
 Discuss Question
Answer: Option C. -> Third party logistics provider
Answer: (c).Third party logistics provider
Question 253. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as
  1.    competitor centered company
  2.    customer centered company
  3.    profit centered company
  4.    market centered company
 Discuss Question
Answer: Option B. -> customer centered company
Answer: (b).customer centered company
Question 254. The network of company's supply chain and its customers is called
  1.    Value chain
  2.    Value delivery network
  3.    Both a and b
  4.    None of above
 Discuss Question
Answer: Option B. -> Value delivery network
Answer: (b).Value delivery network
Question 255. The process of comparing own products or services to leading firms practices to improve performance and quality is called
  1.    strategic analysis
  2.    corporate image analysis
  3.    benchmarking
  4.    customer value analysis
 Discuss Question
Answer: Option C. -> benchmarking
Answer: (c).benchmarking
Question 256. The customers who loss averse tend to underweight the
  1.    integrate probabilities
  2.    segregate probabilities
  3.    high probabilities
  4.    low probabilities
 Discuss Question
Answer: Option C. -> high probabilities
Answer: (c).high probabilities
Question 257. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as
  1.    prospect theory
  2.    integration theory
  3.    segregation theory
  4.    alternative theory
 Discuss Question
Answer: Option A. -> prospect theory
Answer: (a).prospect theory
Question 258. The perceptual process in which customer's remember good points about brand as compared to competing brand is
  1.    selective noticing
  2.    selective shopping
  3.    selective attention
  4.    selective retention
 Discuss Question
Answer: Option D. -> selective retention
Answer: (d).selective retention
Question 259. The needs that arise from physiological states such as hunger and thirst are classified as
  1.    basic need
  2.    formal needs
  3.    informal needs
  4.    sufficiency needs
 Discuss Question
Answer: Option A. -> basic need
Answer: (a).basic need
Question 260. The process through which we organize, select and compile information to create meaningful picture is classified as
  1.    motivation
  2.    perception
  3.    loyalty
  4.    status quo
 Discuss Question
Answer: Option B. -> perception
Answer: (b).perception

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