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MCQs

Total Questions : 315 | Page 27 of 32 pages
Question 261. When the product is risky it can affect the well-being of buyer mentally and is classified as
  1.    attitude risk
  2.    psychological risk
  3.    physiological risk
  4.    social risk
 Discuss Question
Answer: Option B. -> psychological risk
Answer: (b).psychological risk
Question 262. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as
  1.    competitive de-positioning
  2.    competitive repositioning
  3.    physiological de-positioning
  4.    brand repositioning
 Discuss Question
Answer: Option A. -> competitive de-positioning
Answer: (a).competitive de-positioning
Question 263. The marketer's must work hard in the marketing type of
  1.    selective ad watching
  2.    selective noticing
  3.    prepared distortion
  4.    selective attention
 Discuss Question
Answer: Option D. -> selective attention
Answer: (d).selective attention
Question 264. When the customer chooses the brands on its own perception for important attributes, it is classified as
  1.    eliminating heuristic
  2.    heuristics
  3.    conjunctive heuristic
  4.    lexicographic heuristics
 Discuss Question
Answer: Option D. -> lexicographic heuristics
Answer: (d).lexicographic heuristics
Question 265. The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as
  1.    planned attention
  2.    selective distortion
  3.    planned distortion
  4.    planned retention
 Discuss Question
Answer: Option B. -> selective distortion
Answer: (b).selective distortion
Question 266. The product failure that cause opportunity cost of finding other market offering is classified as
  1.    time risk
  2.    cost risk
  3.    availability risk
  4.    choice risk
 Discuss Question
Answer: Option A. -> time risk
Answer: (a).time risk
Question 267. According to expectancy model, the process of altering beliefs about the brand is classified as
  1.    technical repositioning
  2.    product repositioning
  3.    psychological repositioning
  4.    physiological repositioning
 Discuss Question
Answer: Option C. -> psychological repositioning
Answer: (c).psychological repositioning
Question 268. The area's specific subculture and social class is classified as
  1.    economic factors
  2.    global factors
  3.    environmental factors
  4.    cultural factors
 Discuss Question
Answer: Option D. -> cultural factors
Answer: (d).cultural factors
Question 269. The information is collected from consumer rating organizations and mass media is classified as
  1.    public sources
  2.    experimental sources
  3.    personal sources
  4.    commercial sources
 Discuss Question
Answer: Option A. -> public sources
Answer: (a).public sources
Question 270. When more and more extrinsic factors play role in the buying decision, the customer most probably follow
  1.    peripheral route
  2.    central route
  3.    expectancy cue
  4.    value cue
 Discuss Question
Answer: Option A. -> peripheral route
Answer: (a).peripheral route

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