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MCQs

Total Questions : 315 | Page 28 of 32 pages
Question 271. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as
  1.    linking product to engaging issue
  2.    linking product to personal situation
  3.    triggering emotions to personal values
  4.    adding an important feature
 Discuss Question
Answer: Option A. -> linking product to engaging issue
Answer: (a).linking product to engaging issue
Question 272. The information acquired from family friends and acquaintances is classified as
  1.    public sources
  2.    media sources
  3.    personal sources
  4.    commercial sources
 Discuss Question
Answer: Option C. -> personal sources
Answer: (c).personal sources
Question 273. The way in which consumer's categorize and record financial outcomes of the market offering is classified as
  1.    critical accounting
  2.    decision accounting
  3.    mental accounting
  4.    geographical accounting
 Discuss Question
Answer: Option C. -> mental accounting
Answer: (c).mental accounting
Question 274. The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of
  1.    anchoring heuristic
  2.    adjusting heuristic
  3.    availability heuristic
  4.    geographical heuristic
 Discuss Question
Answer: Option C. -> availability heuristic
Answer: (c).availability heuristic
Question 275. The type of product failure can cause any embarrassment in front of family and friends is classified as
  1.    social risk
  2.    attitude risk
  3.    psychological risk
  4.    physiological risk
 Discuss Question
Answer: Option A. -> social risk
Answer: (a).social risk
Question 276. The perceptual process in which customers notice price deviation as stimulus is classified as
  1.    selective shopping
  2.    selective ad watching
  3.    selective attention
  4.    selective noticing
 Discuss Question
Answer: Option C. -> selective attention
Answer: (c).selective attention
Question 277. The sales frequency of product represents the
  1.    product consumption rate
  2.    product life cycle
  3.    product age
  4.    seller's decision
 Discuss Question
Answer: Option A. -> product consumption rate
Answer: (a).product consumption rate
Question 278. The perceptual process in which the potential customers relate ads to their customer needs is classified as
  1.    selective attention
  2.    selective noticing
  3.    selective shopping
  4.    selective ad watching
 Discuss Question
Answer: Option A. -> selective attention
Answer: (a).selective attention
Question 279. The minor stimuli that determines when and where customer responds is classified as
  1.    drive
  2.    motivation
  3.    learning
  4.    cues
 Discuss Question
Answer: Option D. -> cues
Answer: (d).cues
Question 280. The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as
  1.    linking product to engaging issue
  2.    linking product to personal situation
  3.    adding an important feature
  4.    triggering emotions to personal values
 Discuss Question
Answer: Option C. -> adding an important feature
Answer: (c).adding an important feature

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