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MCQs

Total Questions : 315 | Page 29 of 32 pages
Question 281. In marketing management, when a need arises to sufficient intensity level, it becomes
  1.    demand
  2.    need
  3.    motive
  4.    behaviors
 Discuss Question
Answer: Option C. -> motive
Answer: (c).motive
Question 282. The intensity of negative attitude and motivation, to comply which are the dependents of
  1.    attitudes of others
  2.    anticipated factors
  3.    unanticipated situational factors
  4.    conjunctive situational factors
 Discuss Question
Answer: Option A. -> attitudes of others
Answer: (a).attitudes of others
Question 283. The process of allocation capacity for some environmental stimulation is called
  1.    selective retention
  2.    selective attention
  3.    selective distortion
  4.    prepared distortion
 Discuss Question
Answer: Option B. -> selective attention
Answer: (b).selective attention
Question 284. The consumer's seek about the answer of 'how we think others see us' is a concept named as a
  1.    ideal self-concept
  2.    actual self-concept
  3.    self-concept
  4.    self-monitors
 Discuss Question
Answer: Option C. -> self-concept
Answer: (c).self-concept
Question 285. The degree of perceived risk varies with
  1.    attribute uncertainty
  2.    customer self-confidence
  3.    money at stake
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 286. The strategy to segregate small amount of gains from large amount of loss includes
  1.    cancellation principle
  2.    segregate principle
  3.    silver lining principle
  4.    golden lining principle
 Discuss Question
Answer: Option C. -> silver lining principle
Answer: (c).silver lining principle
Question 287. The mean of persuasion in elaboration likelihood model is
  1.    peripheral route
  2.    elaboration route
  3.    value route
  4.    likelihood route
 Discuss Question
Answer: Option A. -> peripheral route
Answer: (a).peripheral route
Question 288. In the buying process, the group that have indirect impact on consumers is classified as
  1.    primary groups
  2.    secondary groups
  3.    membership groups
  4.    formal groups
 Discuss Question
Answer: Option B. -> secondary groups
Answer: (b).secondary groups
Question 289. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow
  1.    motivation route
  2.    elaboration cue
  3.    central route
  4.    value route
 Discuss Question
Answer: Option C. -> central route
Answer: (c).central route
Question 290. The techniques such as sentence completion and word association are classified as
  1.    projective techniques
  2.    technical techniques
  3.    classification techniques
  4.    sampling techniques
 Discuss Question
Answer: Option A. -> projective techniques
Answer: (a).projective techniques

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