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MCQs

Total Questions : 192 | Page 19 of 20 pages
Question 181. The co-branding is also known as
  1.    dual branding
  2.    brand building
  3.    pure branding
  4.    Both a and b
 Discuss Question
Answer: Option D. -> Both a and b
Answer: (d).Both a and b
Question 182. The formal statement by the manufacturer of the product regarding its performance is classified as
  1.    guarantees
  2.    warranties
  3.    labeling
  4.    packaging
 Discuss Question
Answer: Option B. -> warranties
Answer: (b).warranties
Question 183. The examples of non-durable goods are
  1.    heterogeneous goods
  2.    legal advisors
  3.    shampoos and soaps
  4.    machine tools and refrigerators
 Discuss Question
Answer: Option C. -> shampoos and soaps
Answer: (c).shampoos and soaps
Question 184. In branding, when two or more well perceived brands collaborate together to market product is classified as
  1.    co-branding
  2.    mix branding
  3.    optional branding
  4.    line fill branding
 Discuss Question
Answer: Option A. -> co-branding
Answer: (a).co-branding
Question 185. The capital items include
  1.    component parts and materials
  2.    equipment and installations
  3.    maintenance and repair items
  4.    operating supplies
 Discuss Question
Answer: Option B. -> equipment and installations
Answer: (b).equipment and installations
Question 186. The group of related items in a large variety that performs tasks in compatible manner is classified as
  1.    product mix
  2.    product system
  3.    product assortment
  4.    family and line of product
 Discuss Question
Answer: Option B. -> product system
Answer: (b).product system
Question 187. The examples of farm products included
  1.    fish and lumber
  2.    iron ore
  3.    wheat, cotton, fruits
  4.    crude petroleum
 Discuss Question
Answer: Option C. -> wheat, cotton, fruits
Answer: (c).wheat, cotton, fruits
Question 188. The third step of value based pricing is to
  1.    assess needs of customer
  2.    set target price
  3.    determine incurred costs
  4.    design product
 Discuss Question
Answer: Option C. -> determine incurred costs
Answer: (c).determine incurred costs
Question 189. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called
  1.    wheel of mega retailers
  2.    wheel of retailing concept
  3.    cycle of retailers
  4.    retailers discount concept
 Discuss Question
Answer: Option B. -> wheel of retailing concept
Answer: (b).wheel of retailing concept
Question 190. The major product variables that retailers must consider includes
  1.    services mix
  2.    product assortment
  3.    store atmosphere
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above

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