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MCQs

Total Questions : 192 | Page 17 of 20 pages
Question 161. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called
  1.    left-market stretch
  2.    down-market stretch
  3.    up-market stretch
  4.    Two-way stretch
 Discuss Question
Answer: Option C. -> up-market stretch
Answer: (c).up-market stretch
Question 162. All the items including in product line that share more than one form of particular products are classified as
  1.    factor of durability
  2.    factor of performance
  3.    product type
  4.    item
 Discuss Question
Answer: Option C. -> product type
Answer: (c).product type
Question 163. The pricing technique in which variable fee is charged with a fixed fee, are classified as
  1.    product line pricing
  2.    Two-part pricing
  3.    by-product pricing
  4.    optional-feature pricing
 Discuss Question
Answer: Option B. -> Two-part pricing
Answer: (b).Two-part pricing
Question 164. The group of products on the basis of tangibility and durability include
  1.    durable goods
  2.    non-durable goods
  3.    services
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 165. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as
  1.    down-market stretch
  2.    up-market stretch
  3.    Two-way stretch
  4.    left-market stretch
 Discuss Question
Answer: Option A. -> down-market stretch
Answer: (a).down-market stretch
Question 166. The concept which states all the activities for making the product operational on planned location is classified as
  1.    product uncontrollable return
  2.    product controllable return
  3.    installation
  4.    product maintenance
 Discuss Question
Answer: Option C. -> installation
Answer: (c).installation
Question 167. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as
  1.    line consistency
  2.    line stretching
  3.    line filling
  4.    line depth
 Discuss Question
Answer: Option B. -> line stretching
Answer: (b).line stretching
Question 168. The pricing technique is used by sellers that offer their products in the bundles only is classified as
  1.    pure bundling pricing
  2.    mix bundling pricing
  3.    Two-part bundle pricing
  4.    optional-feature pricing
 Discuss Question
Answer: Option A. -> pure bundling pricing
Answer: (a).pure bundling pricing
Question 169. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as
  1.    product line
  2.    product class
  3.    need family
  4.    product family
 Discuss Question
Answer: Option A. -> product line
Answer: (a).product line
Question 170. In the product hierarchy, the product variant or item is classified as
  1.    class and line type
  2.    need family type
  3.    stock type
  4.    stock keeping unit
 Discuss Question
Answer: Option D. -> stock keeping unit
Answer: (d).stock keeping unit

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