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MCQs

Total Questions : 192 | Page 15 of 20 pages
Question 141. The specific brands of luxury cars are classified as
  1.    consumer products
  2.    augmented product
  3.    industrial products
  4.    de-augmented product
 Discuss Question
Answer: Option A. -> consumer products
Answer: (a).consumer products
Question 142. The services provided by medical and legal specialists are considered as
  1.    unsought products
  2.    shopping products
  3.    specialty products
  4.    industrial convenient products
 Discuss Question
Answer: Option C. -> specialty products
Answer: (c).specialty products
Question 143. According to categories of services mix, and the products that have no accompanying services are classified as
  1.    tangible goods with accompanying services
  2.    pure tangible goods
  3.    pure services
  4.    major service with minor goods
 Discuss Question
Answer: Option B. -> pure tangible goods
Answer: (b).pure tangible goods
Question 144. The characteristics of services include
  1.    variability and inseparability
  2.    intangibility
  3.    perishability
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 145. Considering the categories of services mix, the meal of restaurant is classified as example of
  1.    pure services
  2.    major service with minor goods
  3.    tangible goods with accompanying services
  4.    pure tangible goods
 Discuss Question
Answer: Option C. -> tangible goods with accompanying services
Answer: (c).tangible goods with accompanying services
Question 146. The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as
  1.    minor qualities
  2.    search qualities
  3.    credence qualities
  4.    experience qualities
 Discuss Question
Answer: Option C. -> credence qualities
Answer: (c).credence qualities
Question 147. The pricing technique which transfer from off-peak periods to peak periods is classified as
  1.    complementary pricing
  2.    differential pricing
  3.    reservation pricing
  4.    non-peak pricing
 Discuss Question
Answer: Option B. -> differential pricing
Answer: (b).differential pricing
Question 148. Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as
  1.    tangible goods with accompanying services
  2.    pure tangible goods
  3.    pure services
  4.    major service with minor goods
 Discuss Question
Answer: Option A. -> tangible goods with accompanying services
Answer: (a).tangible goods with accompanying services
Question 149. The services provide by the companies that are beyond the performance and functioning of the product are classified as
  1.    empathy services
  2.    value-augmenting services
  3.    facilitating services
  4.    assurance services
 Discuss Question
Answer: Option B. -> value-augmenting services
Answer: (b).value-augmenting services
Question 150. The determinants of service quality in service-quality model includes
  1.    reliability and empathy
  2.    responsiveness
  3.    assurance and tangibles
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above

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