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MCQs

Total Questions : 192 | Page 16 of 20 pages
Question 151. The routine work of pricing, distribution and promotion of services to the customers is classified as
  1.    descriptive marketing
  2.    interactive marketing
  3.    internal marketing
  4.    external marketing
 Discuss Question
Answer: Option D. -> external marketing
Answer: (d).external marketing
Question 152. The banks, hotels, airlines, law firms and insurance companies are example of services of
  1.    government sector
  2.    private non-profit sector
  3.    manufacturing sector
  4.    business sector
 Discuss Question
Answer: Option D. -> business sector
Answer: (d).business sector
Question 153. The factors that can help in differentiation of services include
  1.    delivery and installation
  2.    customer training and consultation
  3.    ordering ease
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 154. The goods that are frequently and immediately bought by consumer's are classified as
  1.    unsought goods
  2.    specialty goods
  3.    convenience goods
  4.    shopping goods
 Discuss Question
Answer: Option C. -> convenience goods
Answer: (c).convenience goods
Question 155. The technique which is not included in co-branding is
  1.    retail co-branding
  2.    wholesale co-branding
  3.    joint-venture co-branding
  4.    multiple-sponsor co-branding
 Discuss Question
Answer: Option B. -> wholesale co-branding
Answer: (b).wholesale co-branding
Question 156. The goods that enter completely into manufacturing of the product are classified as
  1.    supplies services
  2.    materials and parts
  3.    capital items
  4.    business services
 Discuss Question
Answer: Option B. -> materials and parts
Answer: (b).materials and parts
Question 157. The long lasting products that facilitate the development of the finished product is classified as
  1.    capital items
  2.    natural items
  3.    farm items
  4.    heterogeneous items
 Discuss Question
Answer: Option A. -> capital items
Answer: (a).capital items
Question 158. The total length of each product line is divided by number of product lines which is carried by the company to calculate
  1.    average width of product mix
  2.    average length of product mix
  3.    average depth of product mix
  4.    consistency of product mix
 Discuss Question
Answer: Option B. -> average length of product mix
Answer: (b).average length of product mix
Question 159. The shopping goods that differs on the basis of services and features rather than price are classified as
  1.    emergency shopping goods
  2.    homogeneous shopping goods
  3.    heterogeneous shopping goods
  4.    impulse shopping goods
 Discuss Question
Answer: Option C. -> heterogeneous shopping goods
Answer: (c).heterogeneous shopping goods
Question 160. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
  1.    product line consistency
  2.    product line width
  3.    product line length
  4.    product line depth
 Discuss Question
Answer: Option C. -> product line length
Answer: (c).product line length

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