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MCQs

Total Questions : 192 | Page 18 of 20 pages
Question 171. The type of goods that are tangible in nature and can be consumed in few uses are classified as
  1.    durable goods
  2.    non-durable goods
  3.    services
  4.    augmented goods
 Discuss Question
Answer: Option B. -> non-durable goods
Answer: (b).non-durable goods
Question 172. The product returns can be eliminated with better packaging, improved storage and transportation is classified as
  1.    uncontrollable returns
  2.    controllable returns
  3.    capital returns
  4.    differential returns
 Discuss Question
Answer: Option B. -> controllable returns
Answer: (b).controllable returns
Question 173. The type of goods that are tangible in nature and are normally survived for several uses are classified as
  1.    durable goods
  2.    non-durable goods
  3.    services
  4.    augmented goods
 Discuss Question
Answer: Option A. -> durable goods
Answer: (a).durable goods
Question 174. Anything that can be offered by any manufacturers in market to satisfy the demands is classified as
  1.    product
  2.    service
  3.    core benefit
  4.    potential product
 Discuss Question
Answer: Option A. -> product
Answer: (a).product
Question 175. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as
  1.    product line
  2.    product class
  3.    need family
  4.    product family
 Discuss Question
Answer: Option C. -> need family
Answer: (c).need family
Question 176. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as
  1.    uncontrollable returns
  2.    controllable returns
  3.    capital returns
  4.    differential returns
 Discuss Question
Answer: Option A. -> uncontrollable returns
Answer: (a).uncontrollable returns
Question 177. The examples of services are
  1.    heterogeneous goods
  2.    legal advisors
  3.    shampoos and soaps
  4.    machine tools and refrigerators
 Discuss Question
Answer: Option B. -> legal advisors
Answer: (b).legal advisors
Question 178. The ways in which a company can do the product line stretching are
  1.    down-market stretch
  2.    up-market stretch
  3.    Two-way stretch
  4.    all of the above
 Discuss Question
Answer: Option D. -> all of the above
Answer: (d).all of the above
Question 179. The measure of expected life of any product under stressful conditions is classified as
  1.    durability
  2.    performance quality
  3.    reliability
  4.    conformance quality
 Discuss Question
Answer: Option A. -> durability
Answer: (a).durability
Question 180. The number of variants of each product offers in a line is classified as
  1.    width of product mix
  2.    length of product mix
  3.    depth of product mix
  4.    consistency of product mix
 Discuss Question
Answer: Option C. -> depth of product mix
Answer: (c).depth of product mix

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